Bhavuk Singh

About Bhavuk Singh

11+ years of experience in data analytics, strategy & consulting roles across credit cards, payments, retail, E-commerce domains. Currently working as Senior Manager at American Express in Gurugram, India, with 6+ years of managerial experience. Skilled in Marketing Analytics, Acquisition & Loyalty Analytics, Team & Stakeholder Management, Statistical Modeling, Data Visualization. Strong professional with a Master of Management focused in Business Analytics from Indian Institute of Science, Bangalore.Dedicated to fostering analytical excellence and enabling impactful outcomes through collaborative efforts and advanced statistical methodologies. Passionate about providing innovative solutions to drive business growth and efficiency.

Experience

1. Senior Manager

   American Express

   Feb 2024 — Present · Gurgaon, IN

   I led initiatives to optimize the CLTV framework, campaign measurement, targeting strategy, and investment optimization to strengthen acquisitions and profitability.• Built frameworks to isolate offer-tier impact and enhance targeting effectiveness.• Designed acquisition strategies using offer optimization, A/B testing, and personalized messaging to improve conversion quality.• Led end-to-end Direct Mail performance measurement to identify high-value segments and refine go-to-market strategy.• Optimized CLTV models by integrating financial and channel insights to guide strategic planning.• Developed segmented CLTV approaches and rationalized targeting economics to enable more personalized and cost-efficient offer deployment.• Automated CLTV workflows to improve analytical agility, reduce manual effort, and enhance data integrity across valuation models.

Education

• Fachhochschule Erfurt,Germany

  Campus Ambassador/ Inter-campus exchange programme, Life assessment study of an ancient monument- Permitted by ASI

  2012 — 2012

• Jamia Millia Islamia

  Bachelor of Technology (B.Tech. with honours), Civil Engineering

  2008 — 2012

• Indian Institute of Science (IISc)

  Master of Management, Specialization: Business Analytics

  2012 — 2014

Skills

• Forecasting
• Management
• Structural Equation Modeling
• Analytical Skills
• Operations Management
• Market Research
• Sql
• Regression Analysis
• Customer Relationship Management (Crm)
• Discrete Event Simulation
• Postgresql
• Sas
• Microsoft Excel
• Direct Marketing
• Business Analytics
• R-Statistics
• Netlogo
• Autocad Civil 3d
• Logistic Regression
• Sas Base
• Team Management
• Data Mining
• Analysis
• Python
• Statistics
• Weka
• Simulations
• Project Planning
• Staad
• Project Management
• Statistical Modeling
• Time Series Analysis
• Teradata Sql
• Operations Research
• Crm
• Survival Analysis
• Spss
• Microsoft Office
• Business Analysis
• Optimization