Bhavtaran Preet Singh
Director - Data, Analytics & Martech @Colgate-Palmolive
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WORK HISTORY
Director - Data, Analytics & Martech @Colgate-Palmolive
I lead enterprise data and AI strategy for the Hill’s Pet Nutrition division within Colgate-Palmolive, driving the transformation of our global data ecosystem into a scalable foundation for growth and intelligent decision-making.By operating at the intersection of technology, analytics, and business strategy, I help translate complex data ecosystems into measurable impact across sales, finance, marketing, digital commerce, and media.I oversee the development of analytics data products, modern customer data platforms, and MarTech-enabled personalization capabilities, as well as the advancement of AI-driven analytics and intelligent decision systems. Working closely with commercial, product, and technology leaders, I focus on embedding data and AI into core business workflows to unlock insights, enable smarter decisions, and create sustained competitive advantage.
ABOUT BHAVTARAN PREET SINGH
I am a data-driven leader with a decade of experience in transforming complex data ecosystems into strategic assets and building data products that drive business growth. My career has been defined by a passion for leveraging data and technology to deliver scalable solutions that align with business objectives. I specialize in analytics, data strategy, digital transformation, and management consulting, with a proven track record in creating innovative data-driven products and initiatives across diverse industries.Key Focus Areas include - Data Products for Analytics - Customer Data Platform (CDP)- Data Centric Business Strategy- Patient & Commercial Analytics- Omni channel Strategy & Execution- Core Data Management & Governance- MarTech Strategy & Personalization Core Competencies:Management & Strategy : Leadership, Stakeholder Management, Negotiation, Strategic Thinking, Change Management, Problem-SolvingCloud Technologies & Infrastructure : AWS, Snowflake, Google Cloud (GCS, BigQuery), Apache Airflow, DBT, GitHub, Atlan, DQ LabsData Architecture & Engineering : ETL, Data Modeling, Data Pipelines, Workflow Management, Database Design, Data Integration, Data Quality, Metadata & LineageCustomer Data Platforms (CDP) & Personalization : Identity Resolution, Consent Management, Customer Segmentation, Data Unification, Onsite & Email PersonalizationMarTech & Omnichannel ActivationPlatforms: Salesforce Data Cloud, SFMC, Blueconic, Adobe Target, AEM, Jebbit, Attentive, LiverampTagging & Data Collection: GTM, Adobe LaunchAdvertising & Media Activation: Facebook Ads, Amazon DSP, Google Ads, Paid MediaOptimization & Experimentation: A/B Testing, Multi-Touch Attribution, API IntegrationsAnalytics, Data Science & ProgrammingPython (Pandas, NumPy, Scikit-learn, Matplotlib, Seaborn), SQL, JavaScript, ExcelNLP, Regression Modeling, Machine LearningData Visualization & ReportingQlik, Power BI, MicroStrategy, TableauIndustry-Specific Datasets & PlatformsRetail, Sales & Consumer Data: Nielsen, IRI, Shopify, SAP Commerce Cloud, Hybris, ARA, CRM, PriceSpider, Otto, GreenlinePharma & Healthcare Data: IQVIA Xponent, APLD, Symphony, 867, MMIT, Veeva CRM, SP, KOLMarketing & Media Data: Facebook Ads, GA, Amazon DSP, Paid Media, SermoCommunication & Problem-SolvingStrong Verbal & Written Communication, Business Process Optimization
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