Bhavnesh Mutha

About Bhavnesh Mutha

Over All: 15+ years of experience in multiple facets including Digital Marketing, User Experience & Multimedia• Digital Strategy: Planning integrated digital marketing strategies including websites, mobile, email, SEM, SEO, display advertising and social media.• Grow Customer Acquisition: Drive strategy for demand generation through nurturing and qualifying leads across multiple acquisition sources.• Website Optimization & Development: Deploy various usability, creative, and conversion tests to continuously improve the customer experience, to drive optimized performance and improved KPIs.• Social: Experience in growing and engaging online audiences via social media – helping develop and implement the company’s social media strategy, campaigns & social advertising.• Oversee Budgeting, Forecasting & Reporting: Build analytics needed to measure digital marketing performance, inform and influence decision making, and prioritize future investments• Management: Lead and grow a marketing team. Ability to build teams and mentor and develop talent.• Manage Agency Partners: Manage external digital vendors; evaluating their performance annually, negotiating agreements, and seeking qualified vendors as needed.

Experience

1. Head - Digital Marketing

   RBL Bank

   Sep 2013 — Present

   Manage strategy, planning and execution of digital initiatives to optimize online customer engagement, acquisition, growth, retention, and customer loyalty• Responsible for driving the online P&L and customer experience for RBL Bank optimizing the digital channel to drive customer engagement and online sales. • Serve as a critical change agent and driver of the online business, providing insights that develop new ideas.• To support & define online marketing campaigns in alignment with the product and campaign management teams.• Drive website traffic, achieve least CPL, good CTR, optimize campaigns across all channels• Collaborate with IT developers, legal & business stakeholders to drive the solution through to delivery• Liaise with IT, external vendors and serve as Digital SME.

Education

• Diploma in Computer Studies - NCC (UK), Aptech Education

  Diploma in Computer Studies

  1986 — 1988

• Bachelor of Science - Mithibai College

  B.Sc., Mathematics

  1984 — 1989

• Certified Webmaster - WWW Institute, Geneva

  Certified Webmaster

  1997 — 1998

• Web Development - Aptech Computer Education

  Certificate in Web Development

  2001 — 2002

• Textile Designing - SASMIRA

  Certificate Course in Weaving & Textile Design

  1986 — 1987

Skills

• User Interface Design
• Team Management
• User Experience Design
• Online Marketing
• Web Analytics
• Usability Engineering
• User Experience
• Requirements Analysis
• Google Analytics
• Information Architecture
• Usability
• Strategy
• User Interface
• SEO
• Usability Testing
• Heuristic Evaluation
• Web Design
• Digital Marketing