Bhavna Rana
Digital Strategy Specialist, Social Media and Conversational Tech lead at Royal Enfield | Ex - Vectura Fertin Pharma, Tata Consumer Products India, Times of India
- Role
- Digital Brand Strategy, Social Media, Conversational Tech, Ib Market Governance at Royal Enfield
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Bhavna Rana
I work at the intersection of brand, digital, technology, and culture. Over the last decade, I’ve led global and India-first mandates across automotive and B2C, shaping how some of the world’s most recognisable brands launch, scale, and stay relevant. My experience spans global product launches, digital-only brand initiatives, platform ecosystems, and large-scale brand re-stages.I am particularly deep in automotive and mobility, where I’ve worked across global launches, community-led platforms, and long-term brand building. Alongside this, I bring strong B2C experience across FMCG, food and beverage, lifestyle, and technology.I’m known for bringing clarity in complex environments, balancing strategy with execution, and building work that is culturally sharp, commercially sound, and future-ready.Currently focused on helping brands navigate platform shifts, changing consumer behaviour, and the growing role of technology, social media and AI in modern marketing.
Experience
Digital Brand Strategy, Social Media, Conversational Tech, Ib Market Governance
May 2024 — Present · Gurugram, IN
Education
MICA | The School of Ideas
PG Certificate Program in Marketing & Brand Management, Advertising
2017 — 2018
Sri Aurobindo Centre for Arts & Communication
Postgraduate Degree, Public Relations, Advertising, and Applied Communication
Sri Aurobindo Centre for Arts and Communication
Post Grad - Advertising and PR, Copy Writing
2010 — 2011
Simplilearn Alumni
Certificate Program, Programmatic Buying Foundation
2018 — 2018
Naval Children School, Chanakyapuri, New Delhi
School, Humanities/Humanistic Studies
2004 — 2006
Technological University Dublin
B.Sc in International Business, Marketing/Marketing Management, General
2006 — 2009
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