Bhavna Kohli
Marketing and Growth Leader - Performance Marketing Manager | Google Ads | Facebook Ads | Affiliate Marketing
- Role
- Marketing Manager at Mba And Beyond
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Bhavna Kohli
I am an accomplished Performance Marketing Manager with a proven track record in driving…
Experience
Marketing Manager
Sep 2023 — Present
Led end-to-end paid media strategy across Google Search, Demand Gen, and Meta, achieving a 25% CPL reduction through structured testing, funnel redesign, and segmentation. Created organization-wide campaign audit frameworks and SOPs enabling weekly cross-functional performance reviews, strengthening data-backed decision-making. Executed automation projects integrating HubSpot, GA4, and internal dashboards; improved visibility into CAC, ROAS, AOV, and conversion timelines for senior leadership. Partnered directly with founders and business leaders to forecast quarterly spends, model revenue impact, and guide strategic budget allocation. Reduced no-show rates by 50% and enhanced SQL quality by 1.75x through funnel restructuring and messaging optimizations.
Education
HMR Institute Of Technology And Management,IP University.
Bachelor of Technology.
2014 — 2018
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