Bhavik Joshi
Storyteller | Brand builder | Strategy Leader
- Role
- Strategy Director at The Collider Lab
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Bhavik Joshi
I build brands that build meaningful relationships with people. I am most energized by those who \"put in the work\" to understand the human experience in order to improve it.I am a brand strategist with over 18 years of experience in leading visionary brand teams through creative problem solving, strategy building and culture change. My expertise lies in leveraging empathic consumer insights and creative innovation processes to create human-centered products and brands that resonate with people, and redefine the marketplace.My strengths are in leading cross-functional teams, including agency partners, through- new product innovation- concepts creation, optimization and testing- storytelling- new positioning strategy- consumer segmentation- research & ideation design- ethnographyIndustry expertise includes:consumer packaged goods, health & personal care, food & beverage, clothing/retail, education, pharmaceuticals, automobile, entertainment.
Experience
Strategy Director
Feb 2025 — Present · Santa Ana, CA, US
Education
KJ Somaiya College of Engineering, Vidyavihar
Bachelor of Engineering, Electronics
1997 — 2001
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration, Marketing
2002 — 2004
University of Cincinnati Carl H. Lindner College of Business
Master of Science, Marketing
2010 — 2011
Skills
- Empathy
- Marketing Research
- Brand Architecture
- New Product Validation
- Management
- Teaching
- Customer Insight
- Product Launch
- Brand Development
- Segmentation
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Collaboration
- Leadership
- Strategy
- New Product Ideas
- Storytelling
- Product Innovation
- Design Thinking
- Marketing
- Market Research
- Competitive Analysis
- Start-Ups
- Brand Positioning Strategies
- Consumer Insight
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