Bhavik Thakrar
National Account Manager (Co-op & Co-op Wholesale) @AB World Foods Ltd
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WORK HISTORY
National Account Manager (Co-op & Co-op Wholesale) @AB World Foods Ltd
Maidenhead, GB
Pivoted into Sales within AB World Foods to broaden my commercial capability and strengthen end-to-end understanding of how strategy translates into customer execution and financial delivery.Commercial & Financial Ownership • Took full P&L ownership, including governance of Trade spend, Shopper spend and accruals. • Reforecasted budgets in partnership with Commercial Finance, providing a robust and aligned view of 2026 financial expectations. • Embedded core sales fundamentals, operating with strong financial discipline and governance. • Led alignment of senior internal stakeholders where cross-functional decisions and trade-offs were required. • Managed complex stakeholder agendas across Brand, Category, Shopper Marketing, Own Label and Finance to ensure customer plans were delivered effectively.Customer Leadership & Partnership • Built a strategic partnership with a key customer, managing relationships across four buying teams through frequent, aligned dialogue. • Led JBP negotiation for 2026, securing timely agreement and maintaining strategic partner status. • Re-worked the full promotional strategy in response to Co-op’s shift away from Members Deals in Grocery. • Won key outcomes in the Summer 2026 range review, securing incremental listings through compelling, insight-led proposals. • Explored and supported long-term growth opportunities, including Quick Commerce. • Navigated significant customer personnel changes while maintaining relationship momentum and trust. • Actively supported the customer’s values and community agenda through engagement in charity and local initiatives.
EDUCATION
University of East Anglia
Bachelor of Arts (B.A.), American History (United States)
Temple University
Bachelor of Arts (B.A.), American/United States Studies/Civilization
SKILLS
ABOUT BHAVIK THAKRAR
I’m a results-driven Category and Commercial professional with strong experience shaping category strategy, driving shopper-led growth and building effective customer partnerships. I bring a clear understanding of how categories grow, how retailers think, and how insight translates into commercial results.Alongside my Category background, I’ve gained valuable exposure to Sales and customer leadership, strengthening my appreciation of partnership, influence and execution in delivering sustainable growth.I’m passionate about innovation, quality and market outperformance, and known for building trusted relationships, challenging thinking constructively and turning insight into action.Outside of work, family is central to my values, and I’m a fan of most sports — reflecting my team mindset and competitive edge
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