Bhavesh Dewangan
Digital PM || Credit cards, Ecommerce, Personal loans, Credit line on UPI, BBPS || ex- BFL || IIM Mumbai Alumni
- Role
- Head Product - Digital Banking at HDFC Bank
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Bhavesh Dewangan
Product Manager with 11+ years of experience in the financial services industry with…
Experience
Head Product - Digital Banking
Feb 2022 — Present · Gurugram, IN
Launched bank’s 1st digital credit card (pixel) and Credit line on UPI offering in flutter facilitating Mobile and web based modular acquisition• Digitized application journey using integration like Aadhar eKYC, surrogate underwriting (BRE, PA, FD backed), geo location tagging• Performed funnel analytics (Moengage, Adobe) to identify failures and fine-tuned onboarding resulting into scaling acquisition no’s by 50% • Customer service query resolution time reduced by 30% through inApp ticketing solution integration and auto agent assignment • Owned Mycards PWA platform offering 30+ product servicing with monthly traffic of 1.5+ Crs and xsell business volume of INR 100 Crs+ • Owned Smartbuy Ecommerce platform offering native flight and hotels booking journeys using loyalty rewards accrued on HDFC CC• Liaised with key stakeholders to translate business requirements into 150 + PRDs and 60+ SOPs, wireframes and process flows• Formulated UAT plan to validate API integration, functional and non functional requirement• Managed defect life cycle in JIRA and published project updates to CXO for timely intervention and corrective actions• Worked across compliance teams (ISG, DPSC, Privacy, PCIDSS, ITDRM, Audit, Risk) and closed 800 checkpoints including Appsec, SCR/SCA• Awarded with “Gold Start” and “key performer” for exceptionally managing products features backlog and program delivery
Education
National Institute of Industrial Engineering
PGDIM
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