Bhavana Durgam
Product Manager| MEM ’25 @Northwestern | Miss India ’18 Finalist | Building Tech Solutions with a Crown 👑
- Role
- Product Marketing Intern at Salmalita Cosmetics
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Bhavana Durgam
I didn’t take the traditional path into product and that’s my edge. From Miss India…
Experience
Product Marketing Intern
Sep 2025 — Present · Chicago, IL, US
Developed and executed content strategies for social media campaigns, leveraging short-form video formats (TikTok, Instagram Reels) to drive brand awareness and audience engagement.• Created and optimized multimedia content with captions and overlays to enhance message clarity and maximize viewer retention and conversion.• Managed social publishing calendars using data-driven insights to post during peak engagement windows, improving reach and interaction rates.• Engaged proactively with the community to nurture brand loyalty and gather customer feedback, informing campaign adjustments and product positioning.• Supported influencer marketing efforts by identifying relevant micro-influencers and coordinating collaborations to amplify campaign impact and expand target audience reach.
Education
B. M. S. College of Engineering
Bachelor of Engineering - BE
2015 — 2019
Mount Carmel College, Palace Rd, Bengaluru
Pre University
2013 — 2015
Baldwin Girls' High School
High School Diploma
2002 — 2013
Northwestern University
Master of Engineering Management
2024 — 2025
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