Saumya Bhatnagar

About Saumya Bhatnagar

As a GM - Media at Cleartrip, I lead the media planning and strategy for one of the leading online travel platforms in India, with a focus on delivering growth, efficiency, and branding objectives. I have over 10 years of experience in digital marketing, social media marketing, and paid social media, with a proven track record of building brands with media across various industries and markets.I have successfully executed full-funnel marketing campaigns for major horizontal sale events, driving spikes of consumption behavior and generating 40% of annual GMV for Flipkart, the parent company of Cleartrip. I have also built a robust MarTech stack for best-in-class targeting and insight, leading Flipkart to rank among the top 3 marketers in APAC as per BCG marketing maturity framework. Additionally, I have won multiple Cannes awards for my innovative and creative use of media, such as the hagglebot campaign that leveraged voice and AI to engage users and increase conversions. My mission is to create impactful and memorable media experiences that connect with customers and drive business outcomes.

Experience

1. Media Lead - Pay Fresh B2b

   Amazon

   May 2024 — Present · Bengaluru, IN

Education

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  PGDM, Marketing

  2012 — 2014

• Northern India Engineering College

  Bachelor of Technology (B.Tech.), Environmental Engineering Technology/Environmental Technology

  2005 — 2009

Skills

• .net
• Programmatic Buying
• Rtb
• Online Advertising
• C++
• Market Research
• Business Analysis
• Team Management
• Marketing
• Db2
• Ad Networks
• Environmental Engineering
• Microsoft Office
• Microsoft Sql Server
• Marketing Strategy
• Technical Recruiting
• Business Development
• Digital Marketing
• Sql
• Real-Time Bidding
• Research
• Strategy
• Requirements Analysis
• Renewable Energy
• Competitive Analysis
• Management
• Environmental Impact Assessment
• Analytics