Ankit Bhatnagar
Global Marketing Leader - Customer Lifecycle Management Specialist • ROI Driven 360° GTM Strategy • Integrated Marketing Campaigns • Brand Building • Customer Loyalty & Retention Programs • Digital Transformation
- Role
- Chief Manager at Marks and Spencer
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ankit Bhatnagar
In the middle of every difficulty lies opportunity - Albert Einstein”A belief that has helped me navigate my 13+ years of career, with a mission for building Niche, Premium Global Brands, Impactful Marketing Communications Plans, Go-To-Market, Personalization & Segmentation Strategies, Consumer Engagement & Lifecycle Journeys, for YOY business growth, multi-million $ revenue & customer loyalty/ satisfaction, for reputed organizations in the Retail/Aviation/ E-Commerce industries, and geographies - India & UAEStellar in High-Profile Marketing Leadership Roles: I have pioneered game-changing Integrated Marketing Campaigns, New Product Launches, Loyalty Programs, ATL & BTL Activities, across TV, Print, Radio, Social & Digital Media Channels, attaining measurable improvements in brand credibility, lead generation /conversions, new/repeat business and market leadershipKEY MILESTONES: During my association with Air India as Sr. Manager – Consumer Lifecycle Management: Pivotal in creating Consumer Journeys for the first time in Air India, gaining revenue of 3.7 Cr from an inactive set of customers. Led the First-ever Marketing Campaign to gain Additional Bookings from India to Gulf and vice-versa, leading to an additional revenue of 2.5 Cr Paving a new way forward through Marketing Automation, Process Improvement, working on Next-Gen Digital Marketing Tools/ Platforms to gain increased online traffic, market reach, positive customer experience & cost-efficiency At ease in networking with ad agencies/ diverse stakeholder, forging strategic brand partnerships for joint value propositions, tailored messaging, creative briefs & marketing collaterals, that engage the targeted audience, and built a positive corporate image Proven success in smooth campaign execution from concept to launch, analysing Campaign Metrics/ KPIs, and providing data-driven insights to optimize performance, ROI, and P&L impact Made crucial marketing decisions, leveraging Primary/Secondary Research (Qualitative & Quantitative), to uncover market/competitor trends, consumer behaviour, VOC, local cultural nuances Collaborative People Manager, Go-Getter & Problem-Solver; I have led & mentored highly talented teams with an equal desire to win, driving meaningful customer connections through data, creativity, purpose and consumer-first approach Beyond work, I find joy in travelling – exploring new destinations, leading a healthy lifestyle by regularly participating in indoor and outdoor sports Connect with me at: B••••••••@outlook.com
Experience
Chief Manager
Oct 2025 — Present
Education
Delhi University
Bachelor of Arts - BA, Business/Managerial Economics
2008
University of Petroleum and Energy studies
MBA, International Business
2012
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