Richa Bhatia
Merchandising Operations Pricing Analyst @At Home Group Inc.
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WORK HISTORY
Merchandising Operations Pricing Analyst @At Home Group Inc.
Plano, TX, US
Support buying and marketing teams through research-based analysis of competitor landscape. Monitor competitive real-time retail pricing to support strategy development for EDLP positioning. Maintain competitive pricing log, providing quarterly reports to operations and buying teams. Make conclusive decisions based on pricing strategy.* Provide cross-functional coordination with trend, inventory management, planning and allocation and buying teams. Gathered item details and photos for pre-market customer testing for First Insight initiatives. Applied store-specific pricing and promotional cadence using added tools such as visual initiatives specific to geographies and associated inventories. Enabled pricing team to review categories and understand big seasonal drivers with classifications such as flash finds, end caps, feature tables, shops and re-invents.* Conducted detailed fundamental research on companies in home furnishings retail. Generated significant insights to serve the department needs and help analyze the market trends in pricing and promotional strategies of At Home’s competitors. Helped grow the quality of research product for the departments covered and added value through concentrative impacts with overall competitor strategy focus.* Created and published regularly scheduled and/or ad hoc reports as needed and documented reporting requirements, process and validated data components as required.* Develop analytical tools to support pricing strategy development. Devised first-ever Excel-based pricing analytics tools to drive conclusive reports on price optimization strategies, providing wholistic view of competitor assortment pricing strategies and overview of clearance and promotional pricing. Apply incremental pricing to underperforming assortments, contributing to bottom-line revenue and profitability and more efficiently produced logic-driven results.
EDUCATION
University of North Texas
Master of Science - MS, Merchandising
University of North Texas
Graduate Certificate in Event Management, Home furnishings merchandising
National Institute of Sales, New Delhi, India
Diploma in Sales, General Sales, Merchandising and Related Marketing Operations
Delhi University
Bachelor's degree, Liberal Arts and Sciences/Liberal Studies
East field College, Mesquite Texas
CAD operator, Auto CAD in Interior Design
Meera Bai Institute Of Technology, Delhi
Interior Design, Interior Design
ABOUT RICHA BHATIA
Bring results-oriented focus in retail marketing, merchandising and pricing optimization strategy. • Drive pricing strategy using data-driven consumer and market research to create ROI analysis. • Collaborate with internal stakeholders and partners to identify segmentation opportunities. • Combine passion and attention to detail with proven ability in project management and negotiation. • Offer objective and collaborative perspective on delivering goals within established frameworks. COMPETENCIES • Pricing and promotion strategy • Financial Analysis • Consumer research, competitor analysis • Project planning, management • Regression analysis, statistical data modeling • Analytics, business intelligence (BI) • Agile Methodology • SDLC, Waterfall, Agile, UML, Iterative Software Development Process • Digital marketing strategy • Global team management, offshoring • Stakeholder relations, influencing, presenting • Buying/Merchandising • Financial Analysis- P&L, cash flow, balance sheet • Time management, self-starting • UXPin, Magento, SPSS, Tableau • Business Development
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