Devanshu Bhatia

About Devanshu Bhatia

I design branded ecosystems across physical infrastructure where experience, culture, and commerce intersect - for the wide range of Adani Group business verticals, including airports, ports, realty, cement, education, healthcare and natural resources. With over two decades of cross-industry experience in brand strategy, digital marketing, and customer engagement, my work brings together strategic clarity and data-driven decision-making. This includes use of tools such as AI, CRM, loyalty programs, and analytics to enhance both brand performance and customer experience.Previously, I led marketing at The Oberoi Group - India’s leading luxury hospitality brands - where I was responsible for brand development, digital transformation, and cross-functional leadership across Oberoi and Trident Hotels.I’ve worked across early-stage startups and international brand expansions, with a focus on building relevant, scalable, and consistent brand and marketing systems.

Experience

1. Asset Branding Lead

   Adani Enterprises Limited

   Jun 2024 — Present

   Most branding today stops at communication. My work focuses on embedding the brand into the physical and cultural fabric of large-scale assets so the experience itself becomes the brand.Building One Brand for assets across the Adani portfolio- Airports, Shipping Ports, Realty, Schools, Healthcare and others.Adani Group runs 8 Airports. Ensuring they follow a consistent brand language and give experiences to wow our passengers.Similarly, looking at other assets to enhance Branding.

Education

• Indian Institute of Management, Calcutta

  Marketing with Artificial Intelligence and Machine Learning