Deepanshu Bhatia

About Deepanshu Bhatia

A passionate Marketing enthusiast. Deepanshu is an Engineer (Computer Science) & an MBA (Marketing) with over 13 years of experience. He thrives in disruptive business situations; be it new markets, new consumer segments, new product categories or new teams. He is a keen observer of popular culture, highly creative with excellent communication skills. His experience over time has equipped him to deliver ROI through strong consumer insight process, brand audit, media selection, measurement metrics and creative process. He enjoys bringing the brand to life, hence continues to create innovative and optimistic solutions to inspire millions of consumers. In current role, Deepanshu is Business Advisory Lead for Fortune 500 brands at Accenture. In this role, he drives Marketing efficiencies (omni-channel campaign) for global clients. His key responsibilities include delivering high performance (ROI), profitable growth and innovation in the Marketing domain. He developed expertise in strategy execution & change management with a focus on managing global-scale transformations. Before Accenture, Deepanshu worked in leadership role for ACG (Pharmaceutical industry) spearheading global Marketing initiatives including both offline (Seminars, Exhibitions, Surveys) & online (Digital Marketing) initiatives. Additionally, he conceptualized, established & spearheaded Commercial Excellence department working closely with the CEO & COO - for Domestic Market (India), Developed Markets (USA, Europe & Russia) & Emerging Markets (Rest of the World). He has proven experience providing leadership and direction to cross-functional teams to drive the outcomes in line with organization’s strategic roadmap. Prior to ACG, he worked with Godrej and managed integrated Marketing communications including but not limited to ATL, BTL, PR, trade Marketing & channel Marketing. Cumulatively, he spent 13 years of his career working in the IT, Retail, Pharmaceutical & Management consulting industry. He built expertise in major segments like B2B, B2C, B2B2C & D2C. Deepanshu is passionate about skill development cause and is a British council certified trainer. He has facilitated multiple trainings in the organizations he has worked with. He is also a speaker at Business schools. Functional Competencies: Brand Management, Marketing Communications, Marketing strategy, Trade Marketing, BTL, Product Marketing, Consumer behavior, Analytics, Business strategy and CRM Behavioral Competencies: People Management, Leadership, Public speaking, Team-building & Innovation

Experience

1. Business Advisory - Marketing Transformation Lead

   Accenture

   Jun 2021 — Present · Mumbai, IN

Education

• Thadomal Shahani Engineering College

  Bachelor of Engineering (B.E.), Computer Science

  2005 — 2009

• T A Pai Management Institute, Manipal

  Master of Business Administration (M.B.A.), Marketing/Marketing Management, General

  2012 — 2014