Ankit Bhatia
Campaign Activation and Operations @Samsung Ads
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WORK HISTORY
Campaign Activation and Operations @Samsung Ads
Toronto, ON, CA
Oversee campaign operations for Samsung Ads, managing global programmatic and Connected TV (CTV) campaigns across a $500M+ revenue portfolio. Drive operational excellence, optimize monetization strategies, and lead cross-functional collaborations.Lead a global team of 34 members, responsible for hiring, utilization, and resource planning.Increased revenue growth while reducing SLAs and error rates.Collaborate with engineering, sales, and data science teams to develop DSP feature roadmaps for execution efficiency.Spearheaded the operationalization of new advertising products (e.g, TV Plus Sponsorships, Digital Out-of-Home, lower-funnel solutions), contributing to an $80M revenue boost in 2024.Integrated ML and RPA tools to automate trafficking and campaign optimization.
EDUCATION
Mumbai Educational Trust, MET League of Colleges
PGDM
Bharatiya Vidya Bhavans Sardar Patel College Of Engineering
Bachelor of Engineering - BE
SKILLS
ABOUT ANKIT BHATIA
Fueling tangible growth in the dynamic world of digital advertising is my passion!…
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