Bhaswati Sarkar
Consultant at Fractal | Analytics Consulting | Marketing Analytics | Pricing | CPG & Retail
- Role
- Consultant at Fractal
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Bhaswati Sarkar
Analytics professional with 9 years of experience in data analysis, statistical modeling and research with 5.5 years of experience in marketing and pricing analytics.
Experience
Consultant
Mar 2023 — Present · Bengaluru, IN
Involved in price elasticity modeling for a major CPG brand in categories like Beauty & Wellbeing, Home Care and Personal Care for South East Asian markets.• Worked on price pack architecture analysis and provided insights on innovation and renovation opportunities for a major CPG brand for Home Care category for European markets.• Built statistically sound marketing mix models for a healthcare brand focusing on Latin American markets.• Optimization and simulation of media investments across traditional as well as digital channels leading to increase in profits for a major beverage company for Latin American markets.
Education
University of Calcutta
Master of Science (M.Sc.), Economics, 3.72/6.00
2014 — 2016
University of Calcutta
Bachelor of Science (B.Sc.), Economics
2011 — 2014
Apeejay School
Senior Secondary School, Science
2009 — 2011
St. Xavier's School, Raiganj
Secondary School
1999 — 2009
Skills
- Econometrics
- Mathematical Economics
- R
- Tora
- Financial Analysis
- Rapidminer
- Stata
- Labor Economics
- Microsoft Word
- Research
- Data Analysis
- Sql
- Statistics
- Regression Analysis
- Project Management
- Microsoft Powerpoint
- Operations Research
- Microeconomics
- Market Research
- International Economics
- Analysis
- Data Science
- Teamwork
- Logistic Regression
- Time Series Analysis
- Creative Writing
- Economics
- Analytics
- Powerpoint
- Microsoft Excel
- Microsoft Office
- Business Analysis
- English
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