Bhaswati Bhattacharyya

About Bhaswati Bhattacharyya

I’m the Director of Content Marketing at Nektar.ai, where I lead content-driven demand generation. With 11+ years of experience in content marketing, strategy, and creation, I specialize in crafting compelling, high-impact content that drives engagement, builds relationships, and fuels business growth.What I Do Best: Podcasting for Thought Leadership – Founded The Revenue Lounge podcast, securing top enterprise leaders as guests. Published 90+ episodes, garnering downloads and 2M+ impressions while shaping industry conversations. Content-Driven Demand Generation – I engage with multiple accounts through content collaborations, nurturing warm relationships that convert into strategic partnerships and business opportunities. Multi-Format Content Strategy – From newsletters, blogs, and social media to video storytelling, I craft and execute content strategies that educate, inspire, and drive action. LinkedIn & Social Media Growth – Own and execute Nektar’s LinkedIn strategy, driving organic audience engagement and brand authority with creative, high-impact content. Editorial Leadership – Oversee blog strategy, editorial calendars, SEO execution, and premium content creation while managing a team of writers, designers, and freelancers.Why Work With Me?I don’t just create content. I build scalable content engines that attract, engage, and convert. Whether it’s launching a successful podcast, growing a newsletter into a must-read resource, or aligning content with demand generation, I turn ideas into impact. Let’s connect! Reach me at b••••••••@gmail.com

Experience

1. Director - Content Marketing

   Nektar.Ai

   Mar 2024 — Present

   Top-Level Projects:1. The Revenue Lounge Podcast- Founded and launched The Revenue Lounge podcast in 2022. Published 60+ episodes to date, achieving 2,500+ downloads and over 2M+ impressions- Successfully secured top enterprise leaders as guests, collaborating with them on insightful and actionable topics- I lead end-to-end podcast production and distribution to expand reach and engagement.2. The Revenue Buzz Newsletter- Spearheaded content strategy, writing, and editing for The RevOps Buzz, which has grown organically over the past year into a widely read and highly engaged newsletter.3. Demand Generation & Strategic Outreach- Engage with multiple accounts through content-driven collaborations, fostering warm relationships that drive future partnerships and opportunities- Align content marketing efforts with demand generation strategies to increase brand awareness and inbound interest.4. Social Media Management- Own content strategy and execution for Nektar\'s LinkedIn presence- Ideate, create, and manage multi-format content, with a strong focus on video storytelling to drive engagement and organic audience growth.5. Blog Management- Drive blog strategy, including writing, editing, and managing content to align with business goals and audience needs- Oversee the editorial calendar to ensure consistent publishing cadence and alignment with key campaigns and priorities.

Education

• Faculty Higher Secondary School, Guwahati

  Humanities/Humanistic Studies

• Ambedkar University

  Master of Arts (M.A.), Development Studies

• Lady Shri Ram College For Women

  Bachelor of Arts (B.A.), Economics

Skills

• Business-to-Business (B2b)
• Content Writing
• Content Marke
• Management
• Creative Writing
• Web Content Writing
• Team Leadership
• Content Marketing
• Content Digitisation
• Blogging
• Marketing
• Content Management
• Newsletters
• Content Development
• Corporate Videos
• Social Media Marketing
• Training
• Communication
• Customer Relationship Management (Crm)
• Teamwork
• Team Management
• Market Research
• Social Media
• Strategy
• Marketing Strategy
• E-Learning
• Writing
• Digital Storytelling
• Leadership
• Search Engine Optimization (SEO)