Bhaswati Bera
I help D2C brands to increase the Engagement and Revenue on Social Media via Paid & Organic Content Marketing.
- Role
- Assistant Manager - Media & Communications at Apollo Global Management, Inc.
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Bhaswati Bera
Marketing professional with ~5 years of experience across product marketing, brand marketing, and content marketing in D2C, FMCG, wellness, and lifestyle. Consistent track record in GTM strategy, brand positioning, product launches, and full-funnel content execution. Strong in data analytics (SQL, GA4, Power BI, Looker Studio) with the ability to operate at both strategic and executional levels.CORE COMPETENCIESProduct Marketing: GTM Strategy, Product Launches, Positioning & Messaging, Category Management, PDP & A+ Content, Competitive Analysis, SEOBrand Marketing: Brand Strategy, Brand Guidelines, Tone of Voice, Visual Identity, Campaign Planning & Budgeting, Integrated Marketing, Influencer, PR, Trade MarketingContent Marketing: Content Strategy, Copywriting, Social Media, Creative Direction, Video Briefs, SEO Content, Email Marketing, Catalogue & POS, Community ManagementPerformance & Analytics: Meta Ads, Google Ads, ROAS Optimization, SQL, GA4, Power BI, Looker Studio, Metabase, Semrush, SimilarWeb, Shopify, Excel
Experience
Assistant Manager - Media & Communications
Apollo Global Management, Inc.
Jan 2026 — Present · Mumbai, IN
Develop and manage an internal brand communications strategy, including newsletters, org announcements, and leadership messaging, ensuring a consistent brand voice across all channels.2. Support the COO with key strategic organizational initiatives, translating complex messaging into clear, audience-specific content.3. Used AI tools for effective workflow like ChatGPT, Gemini, NotebookLM, Claude, Gamma, Canva
Education
Atharva college of engineering
Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering
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