Bhaskar Basu

About Bhaskar Basu

Hi. I’m an experienced business leader with sales, marketing and operations experience in diverse industries and across organisations of varying scale and maturity. During my professional journey, I’ve developed and executed winning strategies for both new brands and established market leaders.I have been majorly part of the Consumer Goods industry with some of India’s leading organisations where I’ve managed diverse product categories (foods, personal care, stationery, consumer electronics) and distribution channels (general trade, modern trade, e-commerce, institutional) across urban, emerging and rural markets. I have also been part of the Media & Entertainment industry as a business head. My key expertise areas include P&L management, sales and distribution, omnichannel management, brand marketing, new product development, portfolio management, category development, trade marketing and go-to-market strategy.I have an MBA in Marketing from the Indian Institute of Foreign Trade (IIFT), New Delhi.

Experience

1. Head - Offline Business

   Noise

   Feb 2025 — Present

Education

• Indian Institute of Foreign Trade

  MBA, Marketing

• Jamia Millia Islamia

  B.Tech., Electrical Engineering

Skills

• Market Planning
• Channel Partners
• Distributed Team Management
• Product Development
• Business Development
• Key Account Management
• Competitive Analysis
• Team Management
• Customer Insight
• Strategy
• Brand Management
• Cross-Functional Team Leadership
• Business Strategy
• Marketing Strategy
• Consumer Behaviour
• Fmcg
• Marketing Research
• Marketing Management
• Crm
• Fast-Moving Consumer Goods (Fmcg)
• Marketing
• Trade Marketing
• Consumer Products
• Market Research
• Sales
• Management
• Team Building