Bhargavi Ganesh
Product Manager Associate @MP Biomedicals
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WORK HISTORY
Product Manager Associate @MP Biomedicals
Own end-to-end product lifecycle of a SKU molecular biology & instrumentation portfolio across North America (U.S, Canada, LATAM) — driving pricing, product launches, and commercial performance• Lead commercialization & GTM execution — from positioning and launch readiness to sales enablement and post-launch adoption• Act as voice of customer (VOC) — resolved 600+ technical cases and engaged across support, demos, and trade shows; translated insights into product and workflow improvements with R&D and QA/QC• Drive cross-functional execution across R&D, operations, supply chain, ERP, and marketing — reduced global backorders from >$300K to <$30K• Own forecasting & business performance tracking — lead demand planning, PO strategy, supplier coordination, and monthly NA sales analysis (FastPrep + consumables)• Develop customer-facing content & campaigns — PDP, datasheets, email, selection guides, and product videos; simplify DNA/RNA extraction and PCR workflows into clear value propositions• Enable sales & field teams — built battlecards, cross-references, workflows, and decision tools; trained teams to improve product positioning and conversion• Designed and scaled revenue-driving programs across the customer lifecycle (trial → conversion → expansion): • Instrument demo program — 15+ demo requests in <10 months with successful conversions • MPCare on-site service program — 35+ requests in <9 months; now a top revenue-generating SKU • CPO program — turned around 23+ instruments, generating incremental revenue • Trade-in / trade-up program — 3+ conversions,~$30K in <4 months• Drive customer engagement & market insights — represented portfolio at 5+ trade shows; generated 400+ leads and captured actionable VoC• Sales Enablement & Commercial Execution: Built sales toolkit (pitch decks, battlecards, workflows, decision guides, launch comms) — improving field readiness and product adoption
EDUCATION
MiniMBA
Mini MBA in Marketing, Marketing/Marketing Management, General
University of California, Irvine - The Paul Merage School of Business
MS/MBA, Biotechnology Management
Dayananda Sagar College of Engineering, BANGALORE
Bachelor of Engineering - BE, Biotechnology Engineering
ABOUT BHARGAVI GANESH
Product Marketing professional in life sciences with experience across go-to-market strategy, portfolio management, and customer-driven commercialization. Partner closely with cross-functional teams across product, sales, and operations to translate technical capabilities into clear value propositions, align portfolio strategy with market needs, and drive commercial performance.Backed by 6+ years in biotechnology and 3+ years in product lifecycle management—launching 5 products and 4 programs—bridging Science, Strategy, and Storytelling in execution.Manage a multimillion-dollar molecular biology and instrumentation portfolio SKUs), owning lifecycle execution, pricing alignment, and channel coordination. Bring a strong voice-of-customer approach—leveraging market insights, customer engagement, and competitive intelligence to shape positioning, messaging, and product decisions.Experience spans both upstream and downstream marketing, including KOL engagement, market segmentation, and commercialization strategy across biotech and medtech environments. Led training and enablement initiatives to strengthen how teams communicate product value through structured storytelling and executive-ready messaging.Driven to connect product strategy with market execution—delivering positioning, pricing, and enablement that accelerate adoption and portfolio growth.
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