Bhargav Dhodium

Group Product Manager @Aditya Birla Fashion and Retail Ltd.

Bengaluru, IN
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2024 — Present

Group Product Manager @Aditya Birla Fashion and Retail Ltd.

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Bengaluru, IN

EDUCATION

2018 — 2020

XLRI Jamshedpur

Master of Business Administration - MBA

2012 — 2016

BITS Pilani, Hyderabad Campus

Bachelor of Engineering - BE (Hons)

2016

BITS-PILANI

B.E. (Hons)

ABOUT BHARGAV DHODIUM

As a Product Manager with 7+ years of diverse experience across E-commerce, Retail Strategy, and Technology, I thrive at the intersection of business impact and customer-centric digital innovation. Currently leading fast fashion e-commerce platforms at Aditya Birla Fashion, I specialize in driving product strategies that enhance user journeys, optimize processes, and deliver measurable business outcomes. From conceptualizing AI-driven personalization engines to designing size recommendation tools that reduced returns by 35% and increased average bill value by 10%, I have a proven track record of translating business needs into scalable tech solutions. My focus has been on improving conversion funnels, as seen in projects like redesigning checkout journeys (improving cart-to-order ratio by 25%) and integrating express delivery models, leading to a 35% increase in conversion rates. Beyond product builds, I have spearheaded process automation, A/B testing strategies, SEO optimizations, and 3rd-party integrations—delivering tangible uplifts in key KPIs like funnel conversion, session rates, and return rates. Initiatives like launching image search functionality and gamification campaigns with Cred, which drove 30K+ new user registrations, reflect my passion for blending creativity with business impact. Previously, as a Leadership Associate in Strategy at Aditya Birla Group, I conducted competitive benchmarking and sector analyses, providing strategic insights for new business ventures in the Value Fashion and Adhesives industries. My foundation in technology was built at Optum (UnitedHealth Group), where I designed SAS algorithms to detect fraudulent claims, directly contributing to $20M+ annual revenue protection. I bring a unique blend of analytical rigor (SAS, SQL, Adobe Analytics, Google Analytics), product lifecycle expertise (Jira, Confluence), and strategic acumen. With a PGDM from XLRI Jamshedpur and a B.E. from BITS Pilani, I combine strong academic grounding with practical experience in managing cross-functional teams, vendor partnerships, and high-impact product roadmaps. What drives me is the pursuit of building customer-first products that are data-driven yet human-centric. I’m eager to explore opportunities in Product Management roles that focus on digital transformation, growth strategy, and AI-driven personalization, where I can leverage my experience to scale impactful products in dynamic environments.

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