Bhargav Devarashetti
Category & Product Strategy Professional | ISB (Product Management) | GTM, Revenue & Portfolio Growth | United Breweries (HEINEKEN) | ex-ITC
- Role
- Category Development Manager at United Breweries Ltd.
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Bhargav Devarashetti
Category & Product Strategy professional with 5+ years of experience across FMCG and Alcobev, currently with United Breweries (HEINEKEN).My work sits at the intersection of category strategy, go-to-market execution, and data-driven decision-making. I specialize in translating market and consumer insights into scalable portfolio, pricing, and GTM strategies that drive revenue and market share.Across HEINEKEN and ITC, I have led category planning, premium portfolio expansion, outlet-level execution, and cross-functional stakeholder alignment across Sales, Finance, Supply Chain, and Marketing.Core strengths:• Category & Product Strategy• Go-to-Market & Launch Planning• Portfolio & SKU Optimization• Data-driven Decision Making• Stakeholder Management• Sales & Revenue PlanningI am actively exploring opportunities in Product, Category, Commercial Strategy, and GTM roles.
Experience
Category Development Manager
Nov 2025 — Present · Hyderabad, IN
1) Own end-to-end category and commercial strategy for Medchal-II, covering Premium, Ultra, and Heineken portfolios across all SKUs and draft beer.2) Lead annual category planning and GTM execution, translating market, outlet, and consumer insights into volume and value growth initiatives.3) Drive SKU-wise and outlet-level target setting using historical sales trends, demand signals, and potential mapping.4) Design and execute premium visibility, cold-shelf, and outlet activation strategies to improve share of shelf and consumer conversion.5) Partner closely with Finance, Supply Chain, Brewery, and Sales teams to align budgets, availability, and execution timelines.6) Track performance through MIS and KPI dashboards, conduct periodic reviews, and course-correct strategies to ensure target achievement.7) Continuously monitor competitive landscape, pricing, placement, and promotions to refine category positioning.
Education
Indian School of Business
Executive Education, Product Management
Badruka College Of Commerce
Bachelor of Commerce - BCom, Business/Commerce, General
2014 — 2017
ICBM - School of Business Excellence
Post graduation in diploma management , Marketing & Operations
2018 — 2020
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