Bharbi Hazarika
Digital Platform Editor @The Wall Street Journal
Signup · Get unlimited contacts
WORK HISTORY
Digital Platform Editor @The Wall Street Journal
New York, NY, US
Analyze reader engagement data using Parse.ly and proprietary real-time tools to optimize headlines, imagery, video placement, and content prioritization on homepage and app- Design and execute platform experiments to measure engagement lift- Run tests on proprietary curation tools in collaboration with product and engineering teams to improve subscriber experience- Write platform alerts aligned to audience behavioral trends and engagement patterns- Curate and write the Sunday edition of What’s News newsletter, synthesizing key coverage to drive sustained subscriber engagement.
EDUCATION
Ohio University
Bachelor's degree, Journalism
Ohio University
Master's degree, Journalism
New York University
Masters, Studio 20
Aix-Marseille University
French Culture and Language , French Language and Literature
ABOUT BHARBI HAZARIKA
I’m a digital editor who loves figuring out why audiences click, stay, and come back. At The Wall Street Journal, I shape the homepage and app experience using real-time analytics, sharp headlines, and strong visuals to make sure our journalism lands with impact. My work blends editorial judgment with audience analytics. From producing video packages at CNN to building social strategies for local newsrooms in New York, I’ve experimented with formats, tested distribution ideas, and translated audience behavior into action. I’m especially drawn to the challenge of turning insights into momentum, whether that means optimizing a breaking news alert or designing a new platform strategy. My goal is to grow in audience strategy and retention, building smart and lasting relationships between newsrooms and their subscribers.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.