Bharat Yellumahanti

About Bharat Yellumahanti

Life has taken me across the world and allowed me to befriend and learn from the best students and professionals.I firmly believe one should strive to work in the field that keeps their life interesting and delivers joy. Fortunately, I was able to test my skills with some success in the world of Toys and Hollywood in Los Angeles, while working for Mattel and Disney as a Marketing Mgr. In my 5 years at Amazon I have spent 4 years as Category manager, leading the gaming computing business for India, like categories of Gaming laptops, PC accessories and peripherals. As part of this role I led the charters of business growth strategy, marketing, catalog management, business loss reduction, affordability programs for all computing products, and introduction of new features on the amazon app. In 2023 i got promoted to Senior Category Manager and later switched to a Product marketing/ Program management role within Amazon, for a global Promotions product, focusing primarily on India. This allows me to develop product features which offer better experiences for customers, who are looking for discounts and offers on their favorite products. And to develop an intuitive platform for sellers and brands to create those promotions.

Experience

1. Senior Product Marketing Manager

   Amazon

   Apr 2024 — Present · Bengaluru, IN

   Leading a Promotions product adoption charter for Amazon India marketplace(all categories). Collaborating with global product managers, SDEs, and Design teams, to tailor the product as per India business and customer nuances. Key responsibilities include devising price matching strategies, CX benchmarking, customer journey optimization on the amazon app, Machine learning models to identify right investment strategies, and creating marketing plans of the product for all the business categories of Amazon India.

Education

• Silicon Institute of Technology (SIT), Bhubaneswar

  Bachelor of Technology (B.Tech.), Applied Electronics and Instrumentation

  2008 — 2012

• University of California, Irvine - The Paul Merage School of Business

  Master of Business Administration (MBA), Business, Management, Marketing

  2016

Skills

• Xml
• Mainframe
• Tableau
• Risk Assessment
• Java
• Oracle
• Requirements Analysis
• Microsoft Excel
• Strategy
• Management
• Qualtrics
• Sql
• Linux
• Spanish
• Unix
• Business Planning
• Project Estimation
• Leadership
• Microsoft Office
• Sales
• Product Marketing
• Social Media Marketing
• English Teaching
• Data Analysis
• Software Development
• Pricing Strategy
• Microsoft Sql Server
• Marketing Strategy
• Direct Sales
• Testing
• Quality Assurance
• Rdbms
• Entrepreneurship
• Market Strategy
• Mainframe Testing
• Project Management
• Marketing
• Business Strategy
• Product Management
• Manual Testing