Bharatt Kumaar Malik
- Role
- Senior Business Head - Flights at Yatra Online Ltd.
- Location
- West Delhi, IN
- LinkedIn followers
- 500 followers
About Bharatt Kumaar Malik
I was part of Yatra before scale, before structure - before online travel was even a…
Experience
Senior Business Head - Flights
Sep 2019 — Present
As a Head of Flights Business Unit (P&L Ownership), responsible for managing and delivering Company-wide Business Strategy for Flights.\\\\n\\\\n- Monitor & Manage Key Business Metrics - Conversion, Customer Acquisition & Retention, Booking Volumes/Segments, Net Revenue, Revenue Per Booking, Marketing promotion & Discounts with Overall EBIT\\\\n\\\\n- Product, Design & Tech - Using analytics & working closely with product team to evolve product features & usability\\\\n\\\\n- Conversion Funnel - Monitor drop out journeys, conversion trends across different platforms to seek every possible opportunity to improve upon\\\\n\\\\n- Marketing Promotions & Bank Alliances - Using real time Business dashboard and Business analytics t manage Discounting and effectively plan co funding promotions to manage Cost of Acquisition and balance Ebit\\\\n\\\\n- Cross Functional Collaboration - Working with various internal teams across product, technology, supplier management, customer support, & Marketing to support Business objectives of Traffic growth, Conversion & ancillary revenue opportunities.\\\\n\\\\n- Customer Support - Constantly monitor support staff per booking on various touch point to balance customer experience and staffing at the same time\\\\n\\\\n- Team Management - People First Approach with an agile approach to lead teams.\\\\n\\\\nAdditional Key Responsibilities -\\\\n\\\\n1. Organic Traffic Growth & Opportunities - Lead Website\'s organic traffic growth across different LoBs (Flights, Hotels, Holidays, Bus etc)\\\\n\\\\n2. Google Adwords - Overseeing Air Business Adwords expense and ROI\\\\n\\\\n3. Co-Funded Bank Promotions - Strategising Bank Co funding to bring marketing budgets for optimising cost of Acquisition\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
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