Bharath Kumar Atigadda
Campaign Support Analyst @Targetbase
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WORK HISTORY
Campaign Support Analyst @Targetbase
Irving, TX, US
Specializing in data segmentation using Treasure Data CDP Audience Studio & Workbench, developing optimized queries (Hive, Presto) for precise targeting.2. Designing QC scripts to evaluate campaign efficiency through reverse queries and statistical analysis.3. Utilizing SFMC to create Data Extensions, Automation Studio workflows, and customer journeys to ensure effective data validation and engagement.4. Developing Business Requirements (BRs) for custom campaigns, securing approvals, and implementing them in new marketing platforms.
EDUCATION
Vardhaman College of Engineering (VCEH)
BTech - Bachelor of Technology
University of Maryland Baltimore County
Masters
ABOUT BHARATH KUMAR ATIGADDA
I’m a Campaign Support Analyst professional with 4 years of experience helping brands improve customer engagement, retention, and conversions through data-driven strategies.My expertise spans Salesforce Marketing Cloud, Customer Data Platforms (CDPs), SQL, Python, and BI tools (Power BI, Tableau) — enabling me to connect campaign performance with business outcomes. I specialize in:Analyzing customer response data to uncover insights and trendsDesigning dashboards and reports to communicate results clearlyApplying A/B testing and best practices to optimize targeting and retentionAutomating workflows and reporting processes to improve efficiencyCollaborating with CRM, marketing, and technology teams to ensure accurate measurement and scalable campaign executionHighlights of my work include boosting conversions by 22% through structured A/B testing, increasing engagement with a 29% lift in click-through rates, and leading QA/reporting automation that reduced manual effort by 30%.I’m passionate about turning data into insights and insights into strategies that drive measurable growth. Always curious, always learning, and always focused on making marketing smarter.
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