Bharathi Priya

About Bharathi Priya

Passionate about SEO and analytics. Hands-on experience in SEO for 13 years.Roles and responsibilities:Developing and executing successful SEO strategies.Managing a team of SEO Specialists and providing guidance and direction to team members.Optimizing website content, landing pages, and paid search copy to improve search engine rankings.Conducting full technical audits for websites, backlink analysis, on-page, and various other tasks.Direct off-page optimization projects such as link building to improve website authority and visibility.Analyzing data and report on traffic, rankings, and other SEO aspects to inform decision-making.Working closely with content marketing team to optimize campaigns and drive overall digital marketing success.Keeping abreast of SEO and integrated marketing trends to stay ahead of the competition.Driving overall organic content strategy & KPIsPlanning content & SEO strategy - topic analysis, identifying content gaps, research, traffic potential, content re-purposingPlanning editorial calendar for the content teamExecuting outreach with bloggers, influencers to market content and linkingContinuously optimizing content and SEO performanceContributing to publish long form blog content targeted at developers. Content is on programming topics such as step by step guides with code snippets, tutorials, demosUsing SEO tools such as SEMrush, Ahrefs and search console for planning and estimationAnalysing data and building dashboards using R programming language

Experience

1. Sem Analyst

   Zoho

   Dec 2010 — Present

   Working as SEO analyst and growth marketer for ManageEngine ServiceDesk Plus, IT help desk software offering from Zoho Corporation.

Education

• SRM Easwari Engineering College

  Bachelor of Engineering (BEng), ECE

  2005 — 2009

• Vidhyaa Vikas Higher Secondary School

  High School

  2003 — 2005

Skills

• Sem
• Google Adwords
• Data Analysis
• Google Webmaster Tools
• SEO
• Link Building
• Web Analytics
• Social Media Marketing
• Online Marketing
• Orm
• Competitive Analysis
• Google Analytics
• Search Engine Marketing (Sem)
• Blogging
• Social Networking Sites
• Saas
• Html
• Social Networking
• Search Analysis
• Keyword Research
• Team Management
• Social Media
• Digital Marketing
• Search Engine Optimization (SEO)
• B2b Marketing
• Magento