Bharath C Prakash

About Bharath C Prakash

I’m a Brand & Creative Strategist with 7+ years in marketing, strategy, and operations, experienced in building brand narratives, designing communication strategies, and leading multi-team projects from insight to execution.I bring together consumer insights, brand thinking, creativity, and structured planning to help brands find clarity, define their voice, and create meaningful impact. My background includes branding, planning/strategy, team management, internal communications, employer branding, operations, and running integrated campaigns end-to-end.I’ve partnered with brands across Automobile, Luxury & Lifestyle, Media & Entertainment, BFSI, Healthcare, Pharma, F&B, Edtech, and Personal Care, giving me a strong understanding of diverse consumer mindsets and category nuances.What I’m good at:• Brand & Communication Strategy• Creative Strategy + Campaign Platforms• Content & Digital Strategy• Insight Mining & Research• Marketing Operations & Cross-Functional Leadership• Internal Comms & Employer Branding• Turning ideas into executable, high-impact plansI’m a problem-solver, a structured thinker, and someone who enjoys shaping narratives backed by data and cultural relevance. I’m currently looking for opportunities in Brand Strategy or Creative Strategy, where I can continue building brands with clarity and creativity.

Experience

1. Senior Strategy Executive

   Kinnect

   Sep 2023 — Present

   Developed annual operating plans to align brand strategy with marketing, business, and communication objectives.Established a macro-level social tracking system for Bangalore brands to enable data-led strategic execution.Led market research across multiple brands to uncover insights and guide brand strategy.Collaborated with creative teams to identify communication spaces and shape campaign directions.Developed brand positioning frameworks aligned with business goals through in-depth strategic analysis.Identified new growth avenues for brands across platforms, cultural moments, and digital trends.Brands Worked On: Sonata, Intel, TVS Corporate, TVS Jupiter, TVS Raider, Bhima, Everyuth, TI Cycles, ITC Dark Fantasy, Titan Nebula, Edge, Skinn, and more.

Education

• Indira Gandhi National Open University

  Post Graduate Diploma in Journalism and Mass Communication, Mass Communication/Media Studies

• Kraftshala

  Professional Brand Management in the digital age with INDUSTRYCreds Certification, Branding & Digital Marketing Communication

• CET School of Management (CET - SOM)

  Master of Business Administration - MBA, Marketing

  2016 — 2018

• University of Kerala

  Bachelor of Commerce - BCom