Bharath Srinivasan

About Bharath Srinivasan

Performance Marketer & Digital Growth Specialist with 5+ years of experience building, scaling, and optimizing data-driven marketing systems across e-commerce and service-based industries. Proven track record of managing high-budget paid media campaigns, improving conversion funnels, and driving measurable business growth in competitive markets.Currently working as a Performance Marketing Specialist, managing $50K+ monthly ad spend across Meta and Google Ads, delivering 400+ qualified leads per month for service businesses, and achieving up to 6x ROAS for e-commerce brands. Previously scaled an e-commerce business from ₹36L to ₹84L per month within six months through full-funnel paid media strategy, CRO-focused landing optimizations, and automated email and WhatsApp workflows.Strong expertise in performance marketing, paid acquisition, SEO, analytics, and marketing automation. Hands-on experience with Google Ads, Meta Ads Manager, GA4, Search Console, GTM, Google Data Studio, HubSpot, Shopify, WooCommerce, Zapier, and AI-powered marketing tools for audience modeling, reporting automation, and funnel optimization.Experienced in cross-functional collaboration with designers, developers, analysts, and content teams, as well as direct client and stakeholder communication. Background includes attribution modeling, funnel diagnostics, conversion optimization, and performance reporting for leadership and clients.Academically trained in AI-powered marketing and data analytics through the Indian Institute of Management (IIM Calcutta).Actively seeking international or remote opportunities where I can contribute to scalable growth, revenue-focused marketing systems, and performance-led digital strategies.

Experience

1. Performance Marketer

   10xgrowth

   Feb 2024 — Present · AU

   Successfully managed $50K+ monthly Meta Ads budgets across Home Improvement, NDIS, E-commerce, Shutters & Blinds, and Health & Wellness industries.• Delivering 400+ qualified leads per month for service-based businesses in Australia and achieved 6x ROAS for e-commerce clients.• Designed and executed comprehensive budget strategies, collaborating with creative teams to produce high-performing ad creatives optimized for Meta Ads and post publishing.• Leveraged AI-powered analytics tools (e.g, predictive modelling, trend analysis, audience segmentation) to identify growth opportunities, improve campaign efficiency, and forecast ROI.• Built automated real-time reporting dashboards using Google Data Studio, Zapier, and AI-based anomaly detection to track campaign performance, flag irregularities, and optimize faster.• Conducted in-depth funnel analysis using attribution modelling and AI-driven customer journey insights, ensuring data-backed decision-making and higher conversion rates.• Implemented drip email marketing campaigns to nurture leads, re-engage prospects, and close funnel gaps.• Maintained direct client handling, providing strategic consultation and aligning paid media execution with business objectives.

Education

• Ramakrishna Mission Vivekananda College

  Bachelor of Commerce - BCom, Business/Commerce, General

  2014 — 2017

• Indian Institute of Management, Calcutta

  Advance Program In AI Powered Marketing, AI Powered Marketing

• Indian Institute of Management, Calcutta

  Artificial Intelligence Powered Marketing (Executive Program)

• Madras Christian College

  Master's Degree

• Madras Christian College

  Master of Commerce, computer oriented business administration

  2017 — 2019