Bharat Vijayaraghavan
B2B Marketing Leader | SaaS, Technology Services, Fintech, Retail Tech | Demand Generation, Growth, Product, Portfolio Marketing
- Role
- Vice President Marketing at IBS Software
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Bharat Vijayaraghavan
I am a B2B SaaS and Technology Marketing leader with extensive experience driving brand awareness, demand generation, and business growth at VC/PE-funded SaaS and global technology companies. I have experience building marketing functions from the ground up and leading high-performing teams as a hands-on player and coach. My data-driven marketing approach and customer solution/value orientation have delivered a measurable impact on pipeline and revenue. I started my career in strategy consulting with Booz Allen (now Strategy & ) and venture capital with Wachovia (now Wells Fargo) before moving to operating roles as a tech marketer.Leadership Strengths:Go-to-Market Strategy | Marketing Leadership | Positioning & Messaging | Demand Generation | ABM Campaigns | Digital Marketing | Sales Development | Product Launch | Brand Management | Analyst Relations & Public Relations | Budgeting | Marketing Operations | Strategic Alliances | Channel/ Partner Marketing | Sales Enablement | Market & Competitive Intelligence
Experience
Vice President Marketing
Jan 2025 — Present
IBS Software is a leading SaaS and technology solutions provider to the travel industry globally, managing mission-critical operations for customers in the aviation, tour & cruise, hospitality, and energy resources industries.
Education
University of Michigan - Stephen M. Ross School of Business
Master of Business Administration - MBA
Institute Of Chemical Technology
Bachelor of Science - BS, Chemical Engineering
Skills
- Venture Capital
- Marketing
- Financial Services
- Management Consulting
- Enterprise Software
- Sales Management
- Management
- Business Analysis
- Business Development
- Pre-Sales
- Analytics
- Strategic Alliances
- Business Alliances
- Cloud Computing
- Product Management
- Strategy
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