Bharat Tiwari
Marketing Manager @JLR
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WORK HISTORY
Marketing Manager @JLR
Planning and over all execution of ATL, BTL activities for the brands.Identifying inquiry target and achieving them on a monthly,quarterly & yearly basis.Managing budget and doing all the activities in the given budgetBranding of the product as well as the brand at various activities.Development and Management of Loyalty Programs & Rewards.Developing short term & long term Marketing Plans for various brands as per the markets.Monitoring the online and social networking sites.Identifying the opportunities for Tie Ups with other like minded Luxury brands.Successful launch of various models,brands & showrooms. Work in coordination with various departments to support them in achieving the targets.Coordinating with various agency for events, Ads & PR activities.Competitors tracking and regular update and know how about competition.Coordination for CRM activities.Roadshow & Display events with strong ground level activations coupled with various showrooms launches, product launches, Drive events, Display & Feel Opportunities catering to HNI & UBER-HNI target audience.Been involved in strategic marketing through various mediums of emailers, tele-callings etc.Maintained a track record of delivering expectations & staying ahead in regards to proactively planning & securing prominent placements in print ads, BTL’s etc which have been instrumental in effective retails for the company.Deep understanding of branding concepts.Worked with the communications team to drive internal promotion of company, programs, Initiatives,guiding principles and missions.
EDUCATION
Guru Nanak Institute of management Studies
Executive MBA, Marketing/Marketing Management, General
Management Development Institute, Gurgaon
Masters in Product and Brand Management, Brand Management
Pillais College of Commerce
Bachelor’s Degree, Business/Commerce.
St Francis School
High School
SKILLS
ABOUT BHARAT TIWARI
With over 12 years of experience in marketing and communications, I am a passionate and results-oriented leader who drives the visibility and growth of luxury car brands. I currently head the marketing and communications department at Jaguar Land Rover Navnit Motors Pvt Ltd, where I plan and execute effective and measurable ATL and BTL campaigns that target and engage high-end customers.I have a proven track record of developing and managing loyalty programs, creating marketing collateral, coordinating events and trade shows, and leveraging media and public relations to enhance brand awareness and reputation. I also have a strong proficiency in digital marketing tools and platforms, such as Facebook, Whatsapp, and emailers, to reach and connect with potential and existing customers. I am always on the lookout for new and innovative ways to market luxury cars, as well as market trends and opportunities to collaborate with like-minded brands. I believe in cultivating a productive and engaging company culture, and working with cross-functional teams to achieve the company\'s goals and objectives.
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