Bharat Deshpande
Business Process Lead at Tata Consultancy Services
- Role
- Business Process Lead at Tata Consultancy Services
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Bharat Deshpande
Experienced e-commerce professional with 8+ years in digital retail, specializing in…
Experience
Business Process Lead
Sep 2022 — Present
Managed merchandise for the client’s website, improving visibility and sales. Experienced in digital content management, overseeing the creation, organization, and optimization of content across web and social platforms to ensure brand consistency and engagement. Experienced AEM Content Author, proficient in creating, editing, and managing web content to enhance user experience and drive engagement on Adobe Experience Manager platforms. Proficient in using Contentful to manage and deliver structured content across web and mobile platforms. Managed and executed impactful marketing initiatives, including seasonal events and highstakes promotions, to drive engagement and boost revenue. Provided training and guidance to content creators across the organization, ensuring consistency and quality in content production. End-to-end homepage management, collaborating with clients to execute campaign launches, fulfill trade requests, and deliver key operational messaging. Partnered with cross-functional teams to identify content needs and manage end-to-end web page creation through CMS tools, ensuring brand consistency and user engagement. Hands-on experience in customizing web content for targeted audiences, improving relevance and conversion rates. Performed quality assurance testing on web content to ensure accuracy, functionality, and readiness before publication. Conducted User Acceptance Testing (UAT) to validate system functionality and ensure alignment with business requirements before go-live. Worked closely with creative and marketing teams to maintain consistency across web content, banners, and product imagery. Developed and implemented Standard Operating Procedures (SOPs) to streamline workflows and ensure consistency across teams. Strong expertise in content management and quality assurance to ensure accurate, engaging, and on-brand digital experiences.
Education
Maratha Mandal Polytechnic College
Diploma of Education
2009 — 2012
Visvesvaraya Technological University
Bachelor of Engineering - BE
2012 — 2015
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