Bharat Aggarwal

Deputy Manager Marketing @Jio

Bengaluru, IN

In my current role, I spearhead the go-to-market strategy for various product portfolios, including FMCD (JioBook, JioExtender, Jio Game Controller), gaming (JioGames), and digital imaging (JioPhotos). I have orchestrated integrated marketing campaigns that have reached over 11 million people over a week, generating significant revenue for our newly launched products. My focus on user engagement has led to a substantial increase in monthly active users and retention rates through strategic initiatives and partnerships.Achievements: I successfully expanded the user base across product portfolios, achieving a 20% CAGR for Home Gaming while a 28% CAGR for fantasy gaming and driving record-breaking participation in major tournaments. Additionally, I directed high-impact launch marketing campaigns that resulted in ₹1 Crore in revenue for FMCD products. My leadership in cross-functional collaboration has optimized marketing operations and aligned initiatives with business goals.

Great Lakes Institute of Management Gurgaon

PGDM, Marketing

Bharti Public School - Delhi

Higher Secondary , Commerce

Shaheed Bhagat Singh College

Bachelor of Arts, Economics