Bharat Aggarwal
Marketing @ Reliance JioGames | Ex-Cognizant | EY | PGDM 2017-19 Great Lakes, Gurgaon
- Role
- Deputy Manager Marketing at Jio
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Bharat Aggarwal
Hello! I am Bharat Aggarwal, a Deputy Manager in Marketing with over 6 years of hands-on…
Experience
Deputy Manager Marketing
Jun 2022 — Present · Bengaluru, IN
In my current role, I spearhead the go-to-market strategy for various product portfolios, including FMCD (JioBook, JioExtender, Jio Game Controller), gaming (JioGames), and digital imaging (JioPhotos). I have orchestrated integrated marketing campaigns that have reached over 11 million people over a week, generating significant revenue for our newly launched products. My focus on user engagement has led to a substantial increase in monthly active users and retention rates through strategic initiatives and partnerships.Achievements: I successfully expanded the user base across product portfolios, achieving a 20% CAGR for Home Gaming while a 28% CAGR for fantasy gaming and driving record-breaking participation in major tournaments. Additionally, I directed high-impact launch marketing campaigns that resulted in ₹1 Crore in revenue for FMCD products. My leadership in cross-functional collaboration has optimized marketing operations and aligned initiatives with business goals.
Education
Great Lakes Institute of Management Gurgaon
PGDM, Marketing
Bharti Public School - Delhi
Higher Secondary , Commerce
2013
Shaheed Bhagat Singh College
Bachelor of Arts, Economics
2013 — 2016
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