Bhanu Pratap Singh
Executive - Ad Operations at WPP Media | WPP | Ex-Annalect
- Role
- Executive - Ad Operations at WPP Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Bhanu Pratap Singh
I’m a detail-driven Ad Operations professional skilled in digital advertising…
Experience
Executive - Ad Operations
Dec 2024 — Present · Gurugram, IN
Ensure adherence to Ad Ops best practices and frameworks, driving continuous improvement. Understand the strategic role of Ad Ops and Tech in the wider marketing mix across the customer journey. Oversee proper implementation of web analytics, behavioral targeting, ad verification, and brand measurement tags to meet GroupM\'s digital advertising goals. Manage the team’s response to requests from the UK office and support in clarifying unclear trafficking requests. Proactively communicate team workload, challenges, and morale with the Connected Execution team in London. Implement, test, and ensure accuracy of publisher and 3rd-party pixels. Collaborate with creative agencies to ensure effective execution of dynamic and standard creatives. Foster strong relationships with internal teams, technology, and data teams, and be adaptable to support client needs. Troubleshoot and enhance ad-server technology with the client team. Build effective relationships with the Connected Execution and internal account teams.
Education
Maharaji Devi Inter College
Higher Secondary (class 12th)
2015 — 2016
Graphic Era Deemed to be University
Bachelor of Hotel Management
2017 — 2021
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