Bhanupratap Singh
Digital Marketing Manager - Podar Education Network
- Role
- Digital Marketing Manager at Podar Education Network
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Bhanupratap Singh
Digital Marketing Manager at Podar Education Network, leading scale digital transformation, performance marketing strategy, and revenue growth initiatives across 150+ locations in India.I specialize in building scalable digital ecosystems that integrate performance marketing, SEO, paid media, marketing automation, analytics, and funnel optimization to drive measurable ROI. My expertise lies in transforming fragmented digital efforts into centralized, data-driven growth systems aligned with business objectives.With cross-industry experience spanning education, banking, and e-commerce across domestic and international markets, I focus on delivering sustainable digital growth through structured processes, budget governance, and performance accountability.Key Impact AreasDigital Transformation & Enterprise MarketingLed centralized digital strategy across 150+ branchesImplemented hyperlocal SEO frameworks to improve regional visibilityBuilt performance dashboards, attribution models, and conversion tracking systemsStandardized paid media, social media, and SEO operations for cost efficiencyPerformance Marketing & Revenue GrowthScaled lead generation engines across India (1 lac+ leads generated)Delivered qualified international leads with 78.11% valid registration conversion rateImproved ROI through paid media optimization, audience segmentation, and funnel refinementManaged multi-channel digital budgets with strong cost-per-acquisition controlBrand & Multi-Country Campaign ExecutionLed “Mitti Ki Awaaz” campaign for PepsiCo (AMESA Region) delivering 92M+ minutes of video consumption across 50+ countriesDeveloped digital growth strategies for:Pesico Jobs AMESA marketsUtkarsh Small Finance BankState Bank of MauritiusOdex GlobalExecuted cross-border e-commerce performance campaigns targeting US markets
Experience
Digital Marketing Manager
Jun 2024 — Present · Mumbai, IN
Leading enterprise-level digital strategy and revenue-driven marketing operations across 150+ school locations in India. Accountable for performance marketing, digital transformation, lead acquisition growth, budget governance, and cross-functional execution aligned with institutional business objectives.Leadership & Business ImpactStrategic Digital Transformation, Architected and centralized digital marketing operations across multi-location campuses to improve efficiency, brand consistency, and measurable ROIBuilt structured performance frameworks integrating Paid Media, SEO, Social Media, and Analytics into a unified growth engine Established reporting dashboards and attribution systems enabling leadership-level decision-making
Education
University of Mumbai
BAMMC, Advertising
2020 — 2022
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