Bhanu Katre

About Bhanu Katre

I am a growth-focused pharmaceutical marketing leader with 15 years of experience driving brand strategy, lifecycle planning, and cross-functional execution across therapy areas leveraging expertise in critical thinking and brand strategyCurrently a part of Strategy & Marketing Excellence at Cipla, I shape portfolio strategy and marketing capability-building for India business. I’ve led the turnaround of mature brands, delivered double-digit growth through omnichannel initiatives, and enabled strategic alignment between marketing, sales, medical, and digital teams.My career spans across industry leaders like Cipla, Danone, Sun Pharma, and Torrent Pharma — where I’ve launched and scaled brands across India and emerging markets. I bring a proven ability to navigate complexity, build marketing excellence frameworks, and lead high-performing teams in fast-evolving regulatory and commercial environments.I specialize in:• Brand strategy and lifecycle excellence• Omnichannel marketing and digital engagement• Cross-functional and cross-market leadership• Launch readiness and portfolio acceleration• Data-driven decision-making and performance optimizationI’m passionate about elevating pharma marketing from operational to strategic — ensuring brands deliver measurable value to patients, HCPs, and business stakeholders in a rapidly transforming healthcare ecosystem.

Experience

1. Senior Manager Marketing Excellence

   Cipla

   May 2024 — Present · Mumbai, IN

   Senior Manager, Strategy and Marketing Excellence

Education

• University of Mumbai

  B.pharm, Pharmaceutical Marketing and Management

  2009 — 2011

• SIES College of Management Studies - India

  PGDM , Marketing/Marketing Management, General

Skills

• Data Analysis
• Product Launch
• Pharmaceutics
• Brand Management
• Competitive Intelligence
• Market Research
• Pharmaceutical Industry
• Marketing
• Pharmaceutical Sales
• Cardiology
• Sales Effectiveness
• Market Analysis
• Analysis
• Competitive Analysis