Bhanu Chauhan
Marketing Analyst | Data Analysis for Growth & Performance | SQL Python Power BI
- Role
- Marketing Analyst at Axat Technologies Pvt. Ltd
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Bhanu Chauhan
Marketing Analyst with hands-on experience in data analysis, reporting, and performance tracking across digital marketing initiatives. Work on converting raw marketing and user data into actionable insights that support growth, optimization, and decision-making.Skilled in SQL, Python, Power BI, Excel, and GA4 for analyzing funnels, user behavior, and campaign performance. Build dashboards and reports to track key metrics such as traffic, engagement, conversions, and acquisition efficiency.Actively use Generative AI tools to automate analysis, accelerate insight generation, and support smarter marketing decisions. Apply AEO and GEO principles to improve content and brand visibility across AI-driven search, voice search, and LLM-based discovery platforms.Background includes practical experience in data cleaning, visualization, and basic predictive analysis through real-world projects. Focused on strengthening analytics depth and moving toward advanced applications in machine learning and AI.Open to entry-level roles and projects in marketing analytics, data analytics, and AI-driven analysis where data is used to drive measurable outcomes.
Experience
Marketing Analyst
Feb 2025 — Present
Analyze marketing and user performance data to drive growth and optimization across digital channels. Track funnels, campaigns, and user behavior using SQL, Python, GA4, GTM and Power BI, and convert insights into actionable recommendations.Build dashboards and reports to monitor key metrics such as traffic, conversions, engagement, and acquisition efficiency. Use Generative AI tools to automate reporting, support insight generation, and improve decision making.Apply AEO and GEO strategies to optimize content and digital assets for AI driven search, voice search, and LLM based discovery beyond traditional SEO. Support experimentation, content analysis, and performance reviews to improve marketing effectiveness.
Education
Sinhgad College of Engineering
Bachelor of Engineering - BE, Mechanical Engineering
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