Becky Hanson

About Becky Hanson

As a Lead Product Line Manager at Nike, I bring over 10 years of experience in product creation and development, with a focus on graphic development and fabric innovation. I lead the largest apparel business by units in the company, managing a $1B mens tee franchise that combines sustainability, performance, and style.My mission is to create products that resonate with the consumer and reflect the latest trends and insights in the sporting goods and high-end fashion industries. I partner with cross-functional teams on concept creation, artwork, and graphic technique, while building a long-term growth strategy based on market research and data analysis. I am passionate about fitness, wellness, and apparel, and I am always looking to learn new skills and expand my knowledge in communication, storytelling, and analytics.

Experience

1. Lead Product Line Manager

   耐克

   Aug 2023 — Present

   Lead innovation for fabric dye and novelty concepts- Build strategy for long term growth on the largest apparel business by units in the company- Partnering on concept creation for artwork and graphic technique- Creating a deep knowledge of the consumer and developing profiles based on market insights to help determine style line planning

Education

• FIDM

  Associate's Degree, Merchandise Product Development

  2013 — 2014

• Northwood University

  Bachelor of Business Administration (B.B.A.), Fashion, Marketing, & Management

  2009 — 2013

Skills

• Sales
• Event Planning
• Marketing
• Customer Service
• Microsoft Excel
• Visual Merchandising
• Management
• Social Media Marketing
• Public Speaking
• Powerpoint
• Creative Writing
• Jewelry Design
• Styling
• Photoshop
• Product Development
• Illustrator
• Trend Analysis
• Apparel
• Millinery
• Oratory
• Microsoft Publisher
• Bom Creation
• Poms
• Preproduction
• Sourcing
• Press Relations
• Microsoft Powerpoint
• Social Media
• Fashion Design
• Leadership
• Merchandising