Haley Lyon
Senior Digital Marketing Analyst at PepsiCo
- Role
- Senior Digital Marketing Analyst at PepsiCo
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Haley Lyon
Marketing strategist with 7+ years of experience leading integrated campaigns across retail, CPG, healthcare, and entertainment. My background spans agency and in-house roles, where I’ve focused on digital content, CRM, paid media, and client strategy.
Experience
Senior Digital Marketing Analyst
Nov 2023 — Present · Plano, TX, US
Lead digital strategy across 30+ brand sites and platforms for PepsiCo Foods U.S, aligning content, CRM, and loyalty initiatives with brand equity and business goals. Drive enterprise-wide collaboration, implement performance frameworks, and scale SEO and process optimization to deliver measurable digital growth and operational efficiency.
Education
University of Auckland
Post Graduate Certificate, International Business & Management
2017 — 2018
University of Arkansas
Bachelor of Business Administration, Marketing
2014 — 2017
Skills
- Social Media
- Event Planning
- Research
- Microsoft Excel
- Public Speaking
- Management
- Customer Service
- Time Management
- Communication
- Microsoft Office
- Sales
- Leadership
- Microsoft Word
- Project Management
- Marketing
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