Akshay Bhalerao
Senior Research Analyst Specializing in Advertising Effectiveness and Client-Centric Campaign Studies at Nielsen
- Role
- Senior Research Analyst (Campaign Lift) at Nielsen
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Akshay Bhalerao
Transforming Insights into Actions - I’m Akshay, your go-to analyst for navigating…
Experience
Senior Research Analyst (Campaign Lift)
Jul 2024 — Present · Mumbai, IN
Research Analysis: Create detailed analyses on advertising effectiveness across media platforms using test vs control methodology.>Analytic Approach: Determine correct analytic methods, evaluate survey questions, and work with clients from study kickoff to delivery.>Survey Design: Design and implement brand impact surveys, analyze and interpret findings.Project Support: Handle survey-based research requests, project work, cost/feasibility assessments, survey design, field management, and report creation.>Survey Management: Edit survey questionnaires, check online survey links, prepare analysis plans, coordinate with various teams, monitor fieldwork, and manage sampling processes.>Reporting: Prepare PowerPoint templates, populate reports, ensure quality, analyze data, write reports, and provide meaningful recommendations.>Client Guidance: Guide clients in interpreting analytics results, partnering with the global clients insights team to present results to agencies, advertisers, and media companies.>Global Interaction: Partner with the U.S-based global clients insights team for smooth project delivery.
Education
Smt Kashibai Navale College of Engineering
Bachelor of Engineering - BE
2012 — 2016
Department of Management Sciences (PUMBA), Savitribai Phule Pune University
Master of Business Administration - MBA
2017 — 2019
Bhausaheb Firodiya highschool and junior college
HSC
2011 — 2012
Bhausaheb Firodiya Highschool
SSC
2009 — 2010
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