Bhakti Arora

About Bhakti Arora

An astute & result oriented 360-degree B2B and B2C Marketing Communication professional with about 12 years of hands-on experience across Corporate Communications, Brand Communication strategy, Social Media Management, Digital Marketing, Digital Public Relations, Campaign Management, Media Relationship Management, Corporate Reputation Management, Thought Leadership Marketing, Internal Communications, Crisis Communications, Public Affairs, Content syndication, Lead generation, Account based marketing, Bid targeting management, Global Event Management and Corporate Social Responsibility. Excel in creating positive business and consumer PR through compelling content Adept in creating memorable events with innovative brand flair Expert in Media Research, securing essential Media Coverage and establishing Media Relations Facebook Studio Edge Certified Pages & Ads Expert and Google Adwords Certified Professional Product of Xavier’s Institute, India’s premiere communication education institute which provided her end-to-end exposure to entire PR and Corporate communication process Effective communicator with presentation, negotiation and organizational skills Extremely passionate about effective marketing, pro-active PR, social & viral marketing and customer experience

Experience

1. Campaign and Content Manager

   KPMG India

   Nov 2019 — Present · Gurugram, IN

   Built the first 10-member offshore team to support end-to-end marketing efforts for KPMG in the UK\\\\n• Drove the entire campaign and content development and delivery model across multiple teams, with faster release to market Y-o-Y across priority sectors of Audit, Consulting, Deals, Tax, Financial Services, IGH, National market etc\\\\n• Ensured development of impactful content aligned to brand positioning, project KPMG\'s subject matter expertise, and elevate the quality with issues and trends in defined areas such as ESG, Digital Transformation, Future of Sectors etc\\\\n• Conceptualized and drove operational frameworks like service and operating level agreements and turn-around-time, feedback mechanism module, escalation matrix, customer satisfaction index, efficiency gains, process optimization and improvements, etc.\\\\n• Trained and up-skilled team members, develop rewarding culture, help motivate, drive engagement and enable development plans\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Xavier Institute of Communications, Mumbai

  Public Relations and Corporate Communications

  2010 — 2011

• Vivekananda Institute of Professional Studies(Guru Gobind Singh Indrapastha University)

  BJ(MC), Journalism and Mass Communications

  2007 — 2010