Bhakti Kumar

About Bhakti Kumar

With over 20+ years of experience across varied domains and industries, I bring a multi-faceted perspective honed through shaping brand narratives for startups and established players, fostering social enterprises, and catalyzing change at the grassroots level. My experience as an angel investor further sharpens my ability to assess strategic viability and unlock value. This diverse background equips me to navigate complex challenges and drive impactful outcomes across varied organizational landscapes.Having setup brands of my own in the creative and consumables sector, I have had a front-row view to understanding business dynamics, customer preferences and marketing channels. Using this first-hand experience, I have driven exponential market presence for leading startups plus niche brands, while revolutionizing their marketing strategy to deliver value to a dynamic audience. Working with leading online and offline marketing engines (radio stations, news outlets, digital marketing firms and creative agencies) have enabled me to build substantial presence for the brands that I get involved with. Balancing growth with social responsibility is in my ethos which drives my involvement with recognized and govt-backed startup programs aimed at developing entrepreneurship at grassroots level. This varied experience has shaped my investment and mentorship strategy for startups, helping me identify gems from across the ecosystem - from tech platforms to technological advancements making a real-world impact.I am looking forward to engaging with brands, organizations and startups that provide me with avenues to add value given my varied experience. My preferred engagement models are retainership, freelance consulting and stake-holding arrangements.

Experience

1. Chief Brand Strategist - the Organic Bakery

   Chilliworx Studio - India

   Jan 2025 — Present · Gurugram, IN

   As Chief Brand Strategist to The Organic Bakery, my role is to shape and scale a brand built on care, credibility, and conscious choices.The Organic Bakery is not just a niche food brand—it is a mission‑led business created for families and children living with celiac and gluten sensitivities, enabling them to enjoy baked goods without compromise or consequence. My responsibility is to ensure this purpose translates into a strong, trusted, and enduring brand.I work closely with the founders to define and strengthen brand and market positioning, ensuring the bakery stands clearly differentiated in a crowded wellness and food space. This includes articulating the brand’s core promise—clean, natural, celiac‑friendly baking made with integrity—and building a narrative that parents can trust and children can delight in.My role also extends to scaling growth responsibly. From expansion strategy and audience clarity to brand architecture and go‑to‑market alignment, I help the brand grow without diluting its values. Every decision—whether product, communication, or channel—is anchored in what the brand stands for: no refined flour, no refined sugar, no preservatives, and no shortcuts.A key focus of my engagement is creating deep brand relationships and recall—especially with parents who are navigating dietary restrictions for their children. This means building emotional resonance, consistency, and reassurance across touchpoints, so the brand becomes not just a bakery of choice, but a brand of confidence.Through strategic guidance, thoughtful storytelling, and long‑term brand thinking, my involvement supports The Organic Bakery’s journey from a purpose‑driven idea to a respected, scalable, and loved brand in the celiac‑friendly ecosystem.At its heart, this work aligns seamlessly with the philosophy of Chilliworx Studio—helping meaningful brands grow with clarity, credibility, and impact.

Education

• National Institute of Fashion Technology

  FDIT, Fashion Designing and IT

  2000 — 2003

• British council

  Bachelor's degree, Business/Corporate Communications

  2000 — 2001

• Indira Gandhi National Open University

  BCA, BCA

  2000 — 2003