George Anthony
General Manager - Product Marketing @Innvolution Healthcare Private Limited
Signup · Get unlimited contacts
WORK HISTORY
General Manager - Product Marketing @Innvolution Healthcare Private Limited
Bengaluru, IN
Leading strategic planning & brand management for a fast-growing medical devices portfolio in a highly competitive, regulated market.• Driving go-to-market execution across product launches, customer engagement and omnichannel campaigns.• Building and mentoring a high-performing marketing team, fostering collaboration and innovation across cross-functional stakeholders.• Spearheading market intelligence, competitor benchmarking and regulatory alignment to strengthen market positioning.• Managing multi-crore marketing budget, ensuring optimal ROI while aligning with business objectives.• Strengthening customer & stakeholder relationships with KOLs, HCPs, distributors and regulatory bodies.• Embedding data-driven decision-making by defining KPIs, measuring campaign effectiveness and optimizing strategy.• Streamlined marketing processes for faster product rollouts.• Initiated brand refresh initiatives to position portfolio for competitive advantage.
EDUCATION
Indian Institute of Management Bangalore
Strategic Marketing
Bond University
MBA, Marketing
MICA | The School of Ideas
Post Graduate Certification in Digital Marketing & Communication
Times School of Marketing
PGDMM, Marketing
Loyola College
BA, Economics
ABOUT GEORGE ANTHONY
Experienced and versatile Marketing Leader with an international MBA and 30+ years of global leadership experience in Pharmaceuticals, Medical Devices, Direct Marketing, Retail and Publishing. Proven expertise in business & strategy planning, go-to-market execution, new product launches, brand management and client engagement. Recognised for consistently exceeding KPIs and driving transformational growth across India, the Middle East, Near East and Africa in MNCs, market leaders and start-ups. Adept at building and leading diverse, high-performing teams across borders. Multilingual, culturally agile with hands-on experience from 23+ countries delivering impact in highly competitive and regulated markets.Competencies: People & Project Management, Pharmaceutical Brand Management, Med-Tech Marketing, New product launches, Digital Initiatives, Direct Marketing, Client Servicing, Start-Up Retail Management and Publication Sales
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.