Blanca Foncillas
Senior Product Manager @Breathwrk Inc
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WORK HISTORY
Senior Product Manager @Breathwrk Inc
Actively levering AI technology for a new health coach product line- Championed initiatives to diversify and improve our B2B offerings, through an affiliate platform and optimized client experience through the integration of live reporting tools- Led a revamp of our data infrastructure, refining sources, taxonomy and event tracking, hand-in-hand with the engineering team- Created vision, strategy and roadmap to expand B2C product offerings including popular features like Dark Mode, and an interactive breathwork community class. Driven by quantitative analysis and qualitative research we expanded into wearables notably Apple Watch and Google Fit.
EDUCATION
Massachusetts Institute of Technology
Master's degree, Integrated Design & Management
University of Notre Dame
Bachelor of Arts (B.A.), Graphic Design
University of Notre Dame
Bachelor of Business Administration (B.B.A.), Marketing
Massachusetts Institute of Technology
Hong Kong Innovation Node, MIT Entrepeneurship Makers Skills Integrator
SKILLS
ABOUT BLANCA FONCILLAS
As a seasoned Product Manager, I have a passion for creating products that are…
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