Bev Taylor
USCAN Marketing Leader at GE Healthcare
- Role
- Uscan Marketing Leader at GE HealthCare
- Location
- Princeton, NJ, US
- LinkedIn followers
- 500 followers
About Bev Taylor
Global Marketing and Training Development professional with over 15 years experience in…
Experience
Uscan Marketing Leader
Dec 2013 — Present · Princeton, NJ, US
Oversee vision, execution and measurement of all US Canada Regional marketing activities in support of the Life Sciences-Core Imaging portfolio of radiopharmaceutical products. Lead a team of regional marketers to effectively deliver portfolio brand strategies that maximize product positioning and market opportunities to achieve overall business objectives. Develop programs to gather regional evidence of customer insights and clinical evidence to help drive launch plans for new product/portfolio strategies and lifecycle management. Spearhead brand awareness activities for the product portfolio, including trade shows, customer events, advertising and promotional campaigns. Establish and build strong partnership with the Global Marketing Organization to ensure strategic alignment, as well as the Commercial Organization to ensure sales force effectiveness.
Education
City University of New York-Baruch College - Zicklin School of Business
MPA
Skills
- Market Research
- Sales Effectiveness
- Drug Development
- Biopharmaceuticals
- Managed Care
- Clinical Development
- Osteoporosis
- Healthcare
- Neurology
- Biologics
- Therapeutic Areas
- Business Planning
- Regulatory Affairs
- Lifesciences
- Rheumatology
- Product Launch
- Endocrinology
- Dermatology
- Segmentation
- Clinical Trials
- Pharmaceutical Industry
- Fda
- Marketing
- Strategy
- Diabetes
- Oncology
- Urology
- Nephrology
- Market Access
- Health Economics
- Commercialization
- Pulmonology
- Medical Devices
- Clinical Research
- Global Marketing
- Vaccines
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Market Planning
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