Bevon Dormer
Digital Commerce & Retail Media Leader | Omnichannel Growth Through Search Governance, Shopper Insights & Commerce Analytics
- Role
- Senior Manager Search & Commerce Analytics at The Hershey Company
- Location
- Hershey, PA, US
- LinkedIn followers
- 500 followers
About Bevon Dormer
I lead digital commerce and retail media work that helps brands grow where shoppers make decisions. My focus is building the systems, processes, and insights that improve search visibility, strengthen the digital shelf, and guide smarter retail media investments across Walmart, Amazon, Target, and Kroger.I’m at my best when the work sits at the intersection of shopper behavior, retailer algorithms, and commercial decision-making. I enjoy breaking down complex digital problems and giving cross-functional teams simple, practical paths forward—whether that’s improving search performance, understanding why items convert (or don’t), or making sure media dollars support both growth and margin.Over the years I’ve helped teams:• Build and scale search governance frameworks• Improve retail media efficiency and effectiveness• Strengthen item visibility and conversion on the digital shelf• Use shopper insights to shape digital strategy• Connect media and visibility work to financial impactI take a very grounded approach: understand how shoppers actually behave online, understand how retailers surface items, and then organize teams around the few things that truly move growth. Digital commerce changes quickly, but the fundamentals—clear priorities, strong insights, and the right guardrails—don’t.Always open to connecting with others working in digital commerce, retail media, or omnichannel growth in CPG.
Experience
Senior Manager Search & Commerce Analytics
Sep 2025 — Present
Education
Penn State University
MBA
Skills
- E-Commerce
- Supply Chain
- Consumer Products
- Packaging
- Packaging Engineering
- Cross-Functional Team Leadership
- Product Development
- Sap
- Manufacturing
- Lean Manufacturing
- Management
- Supply Chain Management
- Project Management
- Injection Molding
- Lotus Notes
- Product Innovation
- Negotiation
- Powerpoint
- Strategic Sourcing
- Supply Management
- Process Improvement
- Bottles
- Ista
- Flexible Films
- Global Sourcing
- Innovation
- Technical Analysis
- Sap R/3
- Search Engine Optimization (SEO)
- Digital Marketing
- Marketing
- Sales
- Account Management
- Strategic Planning
- Marketing Strategy
- Business Development
- Microsoft Office
- Leadership
- Customer Service
- Social Media
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.