Bevin Dcruz
Senior User Experience Researcher @King
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WORK HISTORY
Senior User Experience Researcher @King
Berlin, DE
As a Senior UX Researcher at Microsoft Gaming | Activision Blizzard King, I supported one of the company’s top-performing Match 3 games, leading player-first research across monetization, game economy, life cycle, and in-game offers. I ran over many mixed-methods studies—including interviews, surveys, diary studies, and playtests—to understand how different player segments engaged with core systems like lives, boosters, and shop flows. These insights helped shape feature design and reduced friction in the player journey, especially around spend motivation and perceived value.My research directly influenced the UX direction of live game features, including randomized reward flows, pre-level booster mechanics, and shop presentation. I worked cross-functionally with Product, Economy, Design, and Data Science to explore spender vs. non-spender behavior, improve value clarity, and align monetization with player expectations. Across all projects, I focused on balancing player agency, lifecycle engagement, and business impact—ensuring experiences felt rewarding, fair, and sustainable over time.
EDUCATION
Cochin University of Science and Technology
Bachelor of Technology (B.Tech.), Electronics And Communication
Indian Institute of Information Technology, Design and Manufacturing, Jabalpur
Master's degree, User centered design
ABOUT BEVIN DCRUZ
I\'m a UX Researcher with 9+ years of experience delivering actionable insights, influencing product decisions, and improving user experience across diverse domains. My background spans complex systems, player/user behavior, and monetization—though I\'m now open to new industries and challenges. I’m actively exploring new opportunities across: 🧠UX Research (mixed methods, strategy, product alignment) Product Management (insight-driven, discovery-focused) 🤖 AI UX Strategy (prompt design, LLM UX testing, user needs) My strengths: Strong mixed-methods research toolkit Product thinking, experimentation, and roadmap influence Cross-functional collaboration with Design, Product, and Data Systems mindset, from research operations to strategy I’m Berlin-based, available immediately, and hold an EU Blue Card (no visa sponsorship required). I\'m excited to bring research, strategic thinking, and user-centered design to a new team. Open to full-time or contract roles in UXR, Product, or Strategy — remote or Berlin-based. Mixed-methods studies · Usability testing (moderated & unmoderated) · Diary & longitudinal studies · In-depth interviews & think-alouds · Survey design & sentiment analysis · Journey mapping & behavior flow · A/B testing strategy & analysis · Competitor analysis & market scans · Heuristic evaluations & opportunity mapping · Desirability testing (e.g, card sorting, Kano) · Thematic coding & emotional insight mapping Tools & Platforms: Figma · Dovetail · PlaytestCloud · Looker · Qualtrics · Maze · Miro · SurveyMonkey · Alchemer · UserTesting · Optimal Workshop · Hotjar · Jira · Confluence · Google Workspace
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