Bev Hope

About Bev Hope

Summary:#Strategist #Customer-Centric #Innovation Forward-thinking, results-oriented, customer-centric marketing leader with proven success in driving growth, launching new products, and building brands and business units across some of the world’s premier companies, including GlaxoSmithKline, Johnson & Johnson, Bristol Myers Squibb, Galderma, Parexel, Kellogg, and Conagra. Passionate about unlocking the potential of brands, teams, and organizations and driving strategic outcomes for patients and stakeholders who serve them. Specialties include: • Market-driven business vision• Brand architecture and growth strategy• Insight-led customer-centric innovation • Brand strategy/positioning/messaging• Market shaping/lifecycle strategy• Integrated creative campaign development• Omni-channel marketing strategy• B2B and B2C marketing strategy • New product development and GTM strategy• Thought leadership strategy and content development.• B2B and B2C marketing planning and implementation• Digital and multi-media content creation and optimization• Patient-centered organizational capabilities.• Marketing and sales strategy integration • Patient, HCP, and payor marketing integration• Outcomes-based planning and decision makingMBA, Marketing from UNC Kenan-Flagler Business School BA, Davidson College

Experience

1. Director Marketing Strategy

   Parexel

   Jan 2024 — Present · Durham, NC, US

   Lead Parexel marketing strategy across all therapeutic areas; focus on oncology, neuroscience, endocrine/metabolic, and rare disease portfolio.

Education

• Davidson College

  BA, Liberal Arts, Philosophy

  1975 — 1979

• UNC Kenan-Flagler Business School

  MBA, Marketing

  1982 — 1984

Skills

• Digital Strategy
• Strategy
• Product Launch
• Competitive Analysis
• Creative Direction
• Brand Development
• Segmentation
• Marketing
• Pharmaceutical Marketing
• Brand Architecture
• Strategic Planning
• Marketing Management
• Market Analysis
• Mentoring
• Program Management
• Brand Management
• Cross-Functional Team Leadership
• Competitive Intelligence
• Marketing Strategy
• Lead Generation
• Integrated Marketing
• Integration
• Global Marketing
• Consumer Goods Marketing
• Brand Equity
• Strategic Communications
• Marketing Research
• Business Development
• Integrated Multi-Channel Marketing
• Commercialization
• Advertising
• Strategic Thinking
• Market Planning
• Innovation
• Management
• Team Building
• Positioning
• Training & Development
• Customer Insight
• Product Development