Beverly Mejia

About Beverly Mejia

I’m a strategic marketing leader with deep experience driving growth for iconic CPG brands through integrated media, shopper marketing, and omnichannel execution. With a passion for connecting the right message to the right audience at the right moment, I’ve helped brands like Tropicana, Blue Diamond, Mars Inc. brands, Mars Pet brands, Unilever brands, Makita, and Stanley thrive in today’s fast-moving commerce landscape.My background spans media strategy, retail partnerships, audience segmentation, and performance marketing across digital, social, programmatic, and traditional channels. I’m especially energized by turning data into actionable insights — whether optimizing ROAS, leading cross-functional teams, or building media plans that drive measurable impact.Throughout my career, I’ve led diverse teams, strengthened brand equity at the shelf and online, and delivered results in both brand-side and agency environments. I believe in the power of collaboration, curiosity, and clear strategy to push brands forward.I’m always open to connecting with fellow marketers, retail media innovators, and thought leaders to share ideas and stay ahead of what’s next in our industry. Let’s connect and exchange insights — great ideas often start with a simple conversation!

Experience

1. Media Director

   Flywheel

   Mar 2025 — Present · Chicago, IL, US

   I lead the media strategy for major brands like Blue Diamond and Tropicana, working with cross-functional teams to develop omnichannel campaigns that perform. I focus on aligning data-driven insights with retail media tactics to boost visibility and drive meaningful business results. It’s all aboutconnecting the dots between strategy and execution.• Lead strategic media initiatives that integrated digital and retail media to support growth for consumer brands.• Manage cross-functional teams and vendor relationships to drive innovation and revenue generation.• Execute holistic media plans with measurable results across digital, social, and traditional platforms.

Education

• Chapman University

  Bachelor’s Degree, Public Relations, Advertising, and Applied Communication

  1995 — 2000

• Golden West College

  Associate’s Degree

  1992 — 1995

• Health Coach Institute

  Certified Health and Life Coach

  2020 — 2020

Skills

• Product Launch
• Organizing Meetings
• Excel
• Sales Operations
• Customer Service
• Reporting & Analysis
• Budget Tracking
• Loyalty Programs
• Marketing
• Market Planning
• Public Speaking
• Group Presentations
• Marketing Strategy
• Trade Marketing
• Consumer Products
• Project Coordination
• Event Planning
• Multi-Channel Marketing
• Presentation Development
• Budgets
• Consumer Products Industries
• Account Management
• Marketing Communications
• Project Execution
• Crm
• Promotions
• Direct Marketing
• Copywriting
• Trade Show Management
• Catalog Management
• Loyalty Program Development
• Catalog Production
• Marketing Research
• Project Implementation
• Product Marketing
• Budget Management
• Budget Analysis
• Channel Marketing
• Account Coordination
• Administrative Support